The Vitamin Shoppe expands personal care offerings with Hims & Hers partnership

The partnership, introduced yesterday, begins with quite a lot of haircare options with potential enlargement into different Hims & Hers offerings early subsequent 12 months.Launched in November 2017, Hims & Hers affords all kinds of hair well being merchandise together with Minoxidil 5% foam and Minoxidil 2% topical resolution hair regrowth remedies, biotin vitamin gummies, shampoo and conditioner, a hair masks, a scalp scrub for Hers customers, and Minoxidil 5% foam and Minoxidil 5% topical resolution hair regrowth remedies, hair thickening shampoo and conditioner and biotin vitamin gummies for Hims customers.“As the premier vacation spot for a complete vary of trusted well being and wellness options, The Vitamin Shoppe is happy to now supply the progressive haircare merchandise from Hims & Hers, together with shampoos, conditioners, and topical hair development options,” ​stated Muriel Gonzalez, Chief Merchandising and Marketing Officer at The Vitamin Shoppe.“Beauty, skincare, and haircare are important product classes for our clients and we’re excited to broaden our providing to incorporate these high-quality formulation from the haircare specialists at Hims & Hers,” ​she added.Melissa Baird, Chief Operating Officer of Hims & Hers, added: “Providing customers entry to customized care has all the time been our precedence. We are excited to work with The Vitamin Shoppe, which shares our ardour for serving to customers be their finest selves, to convey our hair care options to extra bodily retail areas, in addition to their digital customers.”​

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