Preventing Beauty Waste from Becoming the Planet’s Waste

In a world the place we’re throwing away 520 million shampoo bottles a yr and we’re met with new local weather studies on a seemingly every day foundation, there’s one firm trying to change the established order. Indie are right here to stop our magnificence waste from turning into the planet’s waste.  Less Plastic, Less Problem Championing a round financial system and actually sustainable merchandise (their merchandise use 99% much less plastic than conventional shampoo and conditioner), indie have launched into the sustainable haircare market with a bang.With product names corresponding to “Tea Tree ‘Em Mean” and “Orange You Glad to See Me”; indie present that they don’t take themselves too critically. Although, with a current promote out and month on month development of 170%, they in all probability ought to.Found in June 2021 after founder Jo misplaced her second job to the pandemic, and bootstrapped utilizing financial savings, indie has managed to develop quick on minimal cash. ‘I’d been fed up of getting single-use plastic bottles in my toilet for years. Not solely is it horrible for planet, these are huge manufacturers that I do know aren’t truly trying to do good in the world. I used to be throwing away infinite bottles, and the complete time by no means discovering one thing that really made my hair wholesome.’ Jo continues, ‘Although I’ve had the thought for therefore lengthy, it felt inconceivable to go away a gradual earnings to do my very own factor, so once I misplaced a second job attributable to the pandemic I assumed, that is my shot’.  Indie’s merchandise are forward of the development – pure, made in the UK, and focused in direction of hair well being. Since the starting of the pandemic searches for hair restore and residential hair cures grew ten-fold. The development for pure merchandise is right here, and indie specialises in pure merchandise that restore hair with out utilizing nasties like Sulfates, SLS and Parabens, that are all rapidly turning into curse phrases in the market. How Does it Work? Customers first purchase a Starter Duo, which incorporates their aluminium bottle for all times and 500ml shampoo and conditioner. They can then join refills on a subscription mannequin, or purchase as and after they want. Indie has true sustainability at their core, utilizing biodegradable  refill sachets, and if clients now not need their bottle for all times, they’ll ship it again freed from cost for correct recycling with Terracycle. What’s Coming Next for Indie? They’ve received large plans to broaden the staff and develop throughout the UK and Europe. With SEIS approval, a funding spherical and new product growth on the approach, indie are anticipating a yr of significant development.

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About the Author: Jessica