Luxury haircare model Cuvée Beauty on Monday (Oct. 4) stated it has signed a retail distribution deal that may convey its “low-maintenance” merchandise into all Nordstrom shops throughout the U.S. and to the high-end trend retailer’s web site.
Nordstrom will now characteristic Cuvée Beauty’s full line of merchandise on-line, and can spotlight six of the model’s high sellers — Air Dry Mist, Champagne Texturizing Spray, shampoo, conditioner, Blowout Bombe and Volumizing Mist — at its in-store Best Tressed haircare towers by means of Nov. 30.
“We are honored and excited to be partnering with Nordstrom, a pacesetter in cultivating indie magnificence manufacturers, and could not be extra thrilled to introduce Cuvée Beauty to a brand new viewers,” stated Courtney Sheahan, president of Cuvée Beauty, within the joint announcement. “The partnership was an ideal match, as Nordstrom actually shares our mission of providing rigorously curated, luxurious merchandise that improve the general magnificence expertise. We stay up for seeing this partnership come to life, and might’t anticipate Nordstrom’s company to expertise our model.”
The total Cuvée Beauty line is made with what the corporate calls “the Cuvée Complex,” a propriety mix of substances together with grape seed extract from the Champagne area of France, ceramides, truffle extracts and pea proteins.
Related: Nordstrom Prepared for ‘Range of Scenarios’ Amid Continued Uncertainty
In August, Nordstrom executives stated they have been optimistic in regards to the second half of 2021 as shoppers proceed to buy new clothes to put on to occasions and social events, although gross sales stay under ranges seen in 2019.
The firm’s full-year income is anticipated to develop by at the least 35% in comparison with 2020, a rise from Nordstrom’s earlier projections of at the least 25% income progress.
Nordstrom continues to make use of the shop-within-a-shop method, which has seen a resurgence in current months as retailers search for methods to get shoppers again into shops quite than having them rely solely or totally on digital gross sales and curbside pickup.
NEW PYMNTS DATA: TODAY’S SELF-SERVICE SHOPPING JOURNEY – SEPTEMBER 2021
About: Eighty p.c of shoppers are inquisitive about utilizing nontraditional checkout choices like self-service, but solely 35 p.c have been in a position to make use of them for his or her most up-to-date purchases. Today’s Self-Service Shopping Journey, a PYMNTS and Toshiba collaboration, analyzes over 2,500 responses to find out how retailers can tackle availability and notion points to fulfill demand for self-service kiosks.