New Texas blowout bar is first to specialise in textured hair
Pressed Roots is a brand new Dallas salon that seeks to revolutionise the business with care and styling providers for highly textured hair
Pressed Roots is a newly opened hair salon in Dallas, Texas that goals to offer high quality blowout and therapy providers to these with highly textured hair.
‘Speaking on to the expertise of ladies of color, I do know first hand the hardships with regards to discovering a dependable stylist who’s formally skilled in look after pure, textured hair,’ says Pressed Roots founder Piersten Gaines.
‘After years of traumatic salon visits, I discovered a stylist who knew look after my textured hair whereas [I was] attending Harvard Business School. I visited her weekly for blowouts and upkeep, however was as soon as once more left with no choices when my stylist relocated. I realised there was an enormous underserved market who had been looking for a similar care: a dependable, reasonably priced, luxurious expertise. This led to the creation of Pressed Roots.’
The model began with travelling pop-up outlets in cities equivalent to Boston and Atlanta, earlier than opening a everlasting location in Dallas final yr, and has plans to open two extra Texas places. The interiors are designed by Coevál Studio, which mixed a ‘female palette’ of sentimental pinks and beiges with daring, weighty buildings that add a component of punchiness. The open-plan structure facilitates visibility and communication between the assorted zones.
For Gaines, it was important that the house was welcoming and fostered a way of group. ‘Pressed Roots believes everybody deserves entry to high quality haircare and luxurious providers that remember their magnificence,’ says Gaines. ‘By reimagining the standard salon expertise, Pressed Roots is creating an inclusive group and difficult the broader magnificence and haircare industries which have excluded ethnic hair textures for many years.’
Treatments embrace the model’s signature silk blowout for both silky straight hair, unfastened curls or seashore waves; in addition to hair trims, deep conditioning remedies, extensions, and extra. The model additionally affords a mini press service for ladies underneath eight years outdated.
While the haircare business has undergone immense adjustments since 2020, it’s an indisputable fact that there’s nonetheless a lot to be executed, whether or not that’s manufacturers creating merchandise for a extra various viewers or extra magnificence colleges instructing technicians work with textured hair.
‘While there’s loads of nationwide blowout bars, none of them specialise in caring for pure, textured hair,’ says Gaines. ‘Styling highly textured hair is an artwork – one that’s nonetheless not a part of the obligatory curriculum in cosmetology colleges throughout the USA.
‘What which means for most girls of color is a salon expertise that’s hit and miss. When you do discover a stylist who understands your hair, they’re value their weight in gold – which is why they typically value considerably extra and deal with different providers past blowouts. As the primary silk blowout bar of its sort, Pressed Roots is uniquely positioned, specialising in the care and styling of highly textured hair at an reasonably priced worth.’ §