Alpecin has at all times fashioned nice partnerships with main sports activities. From the sponsorship of European FENIX biking workforce competing within the Tour de France, to the collaboration with United States Professional Basketball League (NBA), the Chinese Football Association Super League and different tremendous stage reside sport occasions broadcasted within the Chinese mainland market and all all over the world, sport is a part of Alpecin’s model DNA.
The German haircare model respects and advocates the Olympic spirit by way of a deep collaboration with Chinese Olympic champions. With its newest marketing campaign, Alpecin explores the idea of “China Power and German Engineering for your Hair”. In this regard, Olympic weightlifting champion “God Jun” – Lv Xiaojun, Olympic boxing champion “WBO Gold Belt Holder” – Zou Shiming, Olympic gymnastics champion “Five Gold Medal Champion” – Zou Kai are the highest athletes who symbolize China within the Olympic Games. Their distinctive efficiency completely aligns with “champion high quality” of the efficiency shampoo Alpecin.
In order to have a good time the good success of the three Chinese Olympic champions and to point out respect, Alpecin introduces a particular “Champion Limited Edition” – C1 Caffeine Shampoo – Gold Edition. Combining the most effective of each worlds, “China Power” and “German Engineering for your hair”, Alpecin is proud to current this particular version to its Chinese prospects. SOURCE Dr. Wolff Group