L’Oreal Paris Unveils New Concept Beauty Store On The Heels Of Global Stand Up Against Harassment Movement

L’Oréal Paris is implementing a Stand Up Against Street Harassment program with the group of three dwell occasions aimed toward educating and coaching individuals on what they’ll do when witnessing or experiencing road harassment, in addition to elevating consciousness on the subject.


“Expo 2020 is a robust platform to encourage dialogue and motion on a few of the world’s most urgent points,” stated Hind Alowais, senior vice chairman, participant administration, Expo 2020 Dubai. “Gender equality and girls’s empowerment are on the coronary heart of Expo’s programming because it seeks to have a good time, empower and allow ladies and ladies as brokers of change in a shared mission for human progress.”


Expo 2020 Dubai would be the first world expo going down within the Middle East, Africa and South Asia area, with 192 nations attending. On this event, L’Oréal Paris will proceed to provide ladies the arrogance and energy to take the place they deserve in society by organising three activations devoted to this system, Stand Up Against Street Harassment.


On Sept. 28, L’Oréal Paris dazzled the spectators of Burj Khalifa, the tallest constructing on this planet, with a showstopping projection to ask media and influencers to the Stand Up Against Street Harassment occasions going down. 



On Oct. 5, L’Oréal Paris and its worldwide spokespeople Aja Naomi King, Aishwarya Rai, Aseel Omran and Mona Zaki might be holding the biggest Stand Up Against Street Harassment trainings ever executed because the launch of this system. Thousands of ladies and men are anticipated to attend this coaching session hosted within the Dubai Millennium Amphitheatre at Expo 2020, or to look at it on-line because the occasion is broadcasted dwell internationally.


On Dec. 12, a last coaching session might be hosted by L’Oréal Paris spokesperson Eva Longoria and native celebrities within the Dubai Millennium Amphitheatre at Expo 2020.


These activations might be unfold all through the length of Expo 2020 Dubai, its official associate, which is going down in The United Arab Emirates now by March 31, 2022 to encourage individuals to hitch the motion.


La Maison L’Oreal Paris Beauty Concept Store


As a part of its 50-year anniversary celebration of its iconic tagline, “as a result of we’re value it,” L’Oréal Paris has additionally unveiled its La Maison L’Oréal Paris Beauty idea retailer within the Opportunity District at Expo 2020 Dubai. The flagship retailer showcases the model’s product and repair improvements, bringing new thrilling retailer experiences to Expo 2020 Dubai guests. Expo 2020 Dubai will deliver collectively greater than 200 contributors, together with 192 nations and hundreds of thousands of tourists from across the globe, permitting for L’Oréal Paris’ mission to succeed in ladies in each nook of the world. The magnificence retailer has been developed and inbuilt a manner the place many of the furnishings in-store might be reused after the Expo 2020 Dubai.


The magnificence retailer might be highlighting the model’s three foremost values: pioneering science, with new launches and hero merchandise from skincare, make-up, haircare to males, along with the sweetness know-how companies like Skin Genius; ladies empowerment, to introduce a Carrousel nook aimed toward empowering ladies with sturdy messages impressed by their spokes neighborhood and supported by the Stand Up Against Street Harassment program; and the Parisian heritage, to embrace an iconic component of Parisian tradition by welcoming guests into the sweetness retailer with a contemporary café nook and comfy terraces.


“We applaud our Official Beauty Products and Services Partner, L’Oréal, for his or her dedication to empowering ladies and ladies,” stated Hind Alowais, senior vice chairman, participant administration, Expo 2020 Dubai. “The magnificence model L’Oréal Paris just isn’t solely elevating consciousness on the necessary difficulty of harassment, however can be enabling ladies to talk up and act, which aligns with Expo’s deal with gender equality as an integral part to fixing a few of humanity’s greatest challenges. Women and ladies are on the coronary heart of what we do at Expo 2020 and we’re proud to have partnered with a number one magnificence firm who shares the identical rules.”


Taking activism to the runway


In alignment with the model’s international outreach program, “Stand Up Against Street Harassment,” 

L’Oréal Paris stood up for ladies’s rights on the runway, paying tribute to an empowered and inclusive imaginative and prescient of magnificence on Oct. 3. 


As an official associate of Paris Fashion Week, the model hosted its 2021 public runway present open to all on the Parvis des Droits de l’Homme – a symbolic web site in Paris the place the Universal Declaration of Human Rights was first adopted. The present’s theme was an ode to ladies’s empowerment and variety.


Returning for its fourth version since 2017, “Le Défilé L’Oréal Paris” is a chance to unite the model’s international spokespeople in Paris on the catwalk. This yr, Katherine Langford, Yseult, Camille Razat, Nidhi Sunil, Jaha Dukureh and Bebe Vio made their first appearances on behalf of the model. Helen Mirren additionally returned to the runway, along with Aishwarya Rai, Camila Cabello, Amber Heard, Aja Naomi King, Liya Kebede, Cindy Bruna, Soo Joo Park, Luma Grothe, and Nikolaj Coster Waldau. 



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