Entrepreneur Philomina Kane offered her attire firm, KIN, in season 13 episode 1 of ‘Shark Tank,’ hoping to catch the curiosity of a Shark. KIN’s attire line particularly goals to boost and promote haircare with out compromising on trend. Fans had been fast to take to such an modern product and are actually clamoring to be taught extra concerning the firm. Well, right here’s what we came upon!
KIN: Who Are They and What Do They Do?
The mind behind KIN, Philomina Kane, was born within the Bronx however grew up in Ghana. Her extremely numerous background gave her quite a few life-changing experiences and made her a robust and decided lady able to observe her targets. Kane earned her Bachelor’s diploma from Princeton University with a particular emphasis on Health, Ecology, Evolutionary Biology, and African Studies. She then went on to work for quite a few organizations earlier than beginning her personal YouTube channel in 2014. Since then, Kane has by no means seemed again and handed a number of milestones on her strategy to success.
KIN or KIN Haircare stands for “Keep It Naturally.”The model was established in April 2020 and has since been making waves within the trend trade. Kane has at all times proven distinctive experience and curiosity with regards to hair. Even the content material on her YouTube channel is principally primarily based on hairstyling or haircare methods. However, taking correct care of 1’s hair usually meant compromising on trend and what one can put on, a development Kane completely disliked. KIN was launched to combat that very notion and was Kane’s personal means of proving that even attire high quality goes a good distance in haircare.
Traditional hoodies and hats are principally made out of cotton, which is fairly tough and makes hair frizzy. The materials additionally causes lots of friction, resulting in additional hair loss and breakage. Thus, Kane proceeded to line the insides of all her KIN hoodies and hats with satin, which is silkier and gives easy motion for hair. Additionally, satin absorbs much less moisture than cotton, retaining one’s hair moisturized and is additionally much less prone to disturb the wearer’s coiffure.
KIN: Where Are They Now?
Ever since its launch, KIN has witnessed immense development in its buyer base and recognition. Moreover, with Philomina Kane possessing a background in advertising and marketing, she was in a position to make use of her expertise to increase KIN’s attain. Most of her promoting was achieved by means of social media campaigns, and Kane additionally attributed part of her success in the direction of the help black-owned companies acquired throughout Covid-19.
At current, KIN merchandise are completely obtainable on their very own web site, the place you get free delivery above a complete spend of $200. Some of their hottest merchandise embrace brilliantly coloured satin-lined hoodies for women and men, which now embrace the lately launched fall assortment. They even have a particular assortment for kids, together with their immensely enticing satin-lined hats and beanies. Surprisingly, KIN apparels are pretty pocket-friendly, though Kane makes positive there is no compromise on high quality. Recently, she even launched the Reversible Satin Bonnet Pillowcases, and it looks like the corporate is additionally wanting ahead to releasing extra merchandise sooner or later.
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