How This 3-Year-Old Haircare Company Is Clocking 5 Cr Yearly Turover Selling Chemical-Free Products Worldwide?

Finding the proper private care model that fits you is at all times a significant problem given the plethora of choices accessible.

Given the demand for Ayurvedic merchandise, a report confirmed 77 p.c of Indian households used Ayurvedic merchandise in 2017 up from 69 p.c in 2015. Walking as much as any close by Kirana retailer will current you with a dozen merchandise claiming to be chemical-free and Ayurvedic.  

Secret Hair Care’s Co-founders Ashith Sashidhar and Divyashree J of their school days noticed a determined demand for cleaner hair care merchandise amongst their peer circle. While researching merchandise accessible out there, they found the merchandise that recognized as ‘natural’, ‘pure’, ‘unadulterated’ and ‘pure’ used inorganic chemical-based preservatives, which undermined their claims of being ‘pure’ and ‘natural’. 

But when Sashidhar shared a bottle of his mom’s home made hair oil with Divyashree and her pals, which gave the specified outcomes of decreased hair fall and non-frizzy strands, they realized that they had one thing that might fill the lacunae out there – resulting in the corporate’s inception.  

Established within the 12 months 2018, Secret Hair Care has been promoting 3,500-4,000 chemical-free Ayurvedic merchandise month-to-month. It clocked Rs 5 crore turnover for the 12 months 2020-2021, Rs 1.65 crore within the 12 months earlier than 2019-2020 – amounting to about 203 p.c development. The firm claims to have develop into worthwhile. No funding has been raised so far.

On requested about how Secret Hair Care distinguishes itself out there, Sashidhar stated, “We prioritize on creating high quality merchandise over having a big stock and concentrate on constructing authenticity and belief by means of the perfect practices.”

“We emphasize customer support and satisfaction and are ethically and environmentally acutely aware,” he added.

Secret Hair Care additionally employs individuals with contextual data of Ayurvedic cures of Kerala. Moreover, the corporate acknowledged that it’s not solely promoting the merchandise, they’re educating their shopper about completely different issues, which they take into account as their responsibility as a model. The firm has began to publish sequence like #yourhairkitchen that focuses on DIY hair care cures. Also, Secret Hair Care’s merchandise declare to be GMP-certified, organic-certified, cruelty-free licensed, ISO 9001 licensed (high quality administration), ISO 14,000 licensed (environmental administration). 

Market Size

The Ayurveda market in India was valued at Rs 300 billion in 2018 and is predicted to achieve Rs 710.87 billion by 2024. The largest problem to enterprise into the Ayurvedic wellness market is that the highest manufacturers have a long-standing loyal buyer base who’re reluctant to attempt something new even when one other model guarantees higher outcomes. Dabur India, Nuralz, (*5*) Ayurved, Himalaya Wellness, Vicco Laboratories, and so on. are among the large names out there. 

To tackle the extremely aggressive market, Secret Hair Care has reported having doubled its influencer advertising and marketing and has been endorsed by A-listers resembling Allu Sneha Reddy, Rashmika Mandanna, and so on. The firm additionally goals to launch its merchandise on e-commerce platforms resembling Nykaa and Amazon. The firm has set a goal to realize development of 4x the present income i.e., Rs 20 crore. 

Currently, the corporate has claimed to have constructed a world buyer base of over 3 lakh shoppers by means of natural, word-of-mouth advertising and marketing through buyer critiques. In phrases of manufacturing, the corporate manufactures its merchandise and sells on to its shoppers, through the web site, social media. Currently, the corporate has 7 merchandise that embody shampoo, hair oil, hair masks, and comb. For the distribution, the corporate is related to Delhivery (third-party). 

“Our dispatch workforce works in tandem with the logistics to guarantee each buyer from all of the corners get the merchandise delivered max inside 4 enterprise days from the date of ordering,” acknowledged Sashidhar. “We have hassle-free buyer chat assist the place if in case any points shall be resolved inside the subsequent working day.”

Secret Hair Care has reported transport worldwide all of the 12 zones, although nearly all of the shopper base is in India – accessible at from metro cities to mandals. The international market shoppers of the model are principally from the USA, Singapore, Dubai, Malaysia, Australia & United Kingdom.

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