Enrich, home-grown beauty providers model is launching India’s first all-inclusive beauty destination on the upmarket Haiko Mall in Powai, Mumbai on October 15, 2021. The 2500+ sq.ft. large-format retailer gives immersive procuring from the widest vary of cosmetics, skincare, haircare, fragrances, bathtub & physique, males’s grooming classes and beauty equipment.
The retailer debuts with over 50 manufacturers with a listing of greater than 5000 merchandise that features luxurious manufacturers like Givenchy, Burberry, Elizabeth Arden, Kérastase, Roberto Cavalli, Paco Rabanne, Carolina Herrera, Davidoff, Calvin Klein, Dermologica, Thalgo and many others. It options clear skincare and clear haircare manufacturers like Born Ehtical, KAMA Ayurveda, Human+Kind, Olaplex and many others. It additionally homes Gen Z’s favorites make-up manufacturers like NYX Professional Makeup, Maybelline Newyork and many others. together with the new-age manufacturers like mCaffeine, Mamaearth and many others.
Amongst its many firsts, the Enrich beauty destination gives an revolutionary lipstick bar the place you possibly can combine and match to create your required signature shade in stylish tones. Personalized skincare consultations from beauty advisors, the beauty bar additionally gives mini makeovers and make-up tutorials include diamond lips, smokey eyes, charcoal glitter lids, golden glam eye shadow, sculpt & contour, tricks to get good eyebrows and iconic eyeliner appears to be like.
Vivek Bali, CEO, Enrich, commented on the launch,“We are thrilled to launch India’s first all-inclusive beauty destination, in a particular format, with probably the most sought-after manufacturers and beauty providers amalgamation. We are capable of increase our rising beauty enterprise with an immersive procuring and repair expertise together with loyalty advantages to rework how our prospects store for all their beauty wants. With this launch we’re additionally unlocking the potential of our bodily and on-line retailer to create an limitless aisle procuring expertise for our loyal prospects and deepen our bond with them and introduce Enrich to new prospects.”
In line with its model ethos, the shop is brightly lit with vibrant colors making a energetic ambiance for its customers. The numerous classes of merchandise have been divided into handy sections enabling customers to select their favourites with ease.