Launching new merchandise – not to mention fully new manufacturers – is a troublesome activity: Which cutting-edge elements ship the perfect advantages for the buyer? Evaluating new model launches and new elements assist reply these questions to tell new product analysis and improvement. Jonathan Van Ness just lately launched JVN Hair, which is already garnering excessive buyer rankings and large media consideration.
With a rising following, Jonathan Van Ness reaches trendy shoppers in search of a celebration of hair well being, particular person uniqueness, and science-backed, sustainable haircare. JVN launched an eponymous haircare line based upon a hero ingredient: Neossance™ Hemisqualane. Today, JVN Hair is igniting a clear hair revolution with sustainability on the coronary heart of every product.
Here are three core rules JVN Hair embodies that each one haircare manufacturers can now embrace with Hemisqualane:
Natural and Silicone-Free with out Sacrificing PerformanceConsumers are involved about silicone buildup and poor hair outcomes: media retailers like Byrdie are bringing to gentle how silicones can weigh hair down, stop moisturizing elements from penetrating into the hair shaft, and in the end trigger hair to get dry and brittle or look overly greasy because the physique makes an attempt to compensate for dryness. Yet, dimethicone – a standard silicone in haircare and skincare – remains to be utilized in 1000’s of merchandise every year. In addition, shoppers are studying how silicone-based compounds like D5 are restricted as a result of environmental issues. While silicones have been a staple of merchandise within the ’80s and ’90s, manufacturers can transfer on to greener, higher performing options at the moment.
JVN Hair is revolutionary as a result of it faucets into this rapid want to maneuver past silicones and addresses shoppers’ core want for naturally derived elements. Each product is particularly formulated to pinpoint hair issues – the vary contains shampoos and conditioners for each hair sort.
Compared to keratin-based therapies, Hemisqualane supplies equal injury discount and hair elasticity advantages. Hemisqualane additionally protects hair on par with silicones: equal frizz discount and shade retention to dimethicone and equal combing ease to amodimethicone. It additionally presents the identical thermal safety capability of the favored styling ingredient, polyquaternium-55. Hemisqualane is shortly overtaking the business’s outdated elements by providing the identical or higher advantages utilizing cutting-edge, eco-friendly, and moral manufacturing.
Sustainability is on the Heart of Every Hair ProductHemisqualane unlocks sustainable formulation alternatives for JVN Hair and different haircare manufacturers as a result of it’s sourced from a renewable feedstock – Bonsucro-certified sugarcane. Like all Amyris elements, Hemisqualane presents a accountable and clear provide chain of sugarcane, licensed by Bonsucro. Sugarcane requires little to no irrigation, grows a number of occasions through the yr, and reduces CO2. Amyris’ yeast-based fermentation platform processes this sugarcane to provide sustainable elements.
High-tech, pure, and sustainable elements particularly resonate with sustainability-focused shoppers. Hemisqualane allows manufacturers to prioritize sustainability of their formulations, with the certifications to help their claims.
Multifunctional Haircare for AllMulti-benefit, easy-to-use elements give formulators flexibility to handle any concern in any utility. Hemisqualane is the final word case research on how a naturally derived, hero ingredient can profit all hair varieties and all ages. Whether manufacturers are formulating inclusive hair conditioners for waves or curls, Hemisqualane can supply deep conditioning advantages for any silicone-free product. JVN Hair confirmed it’s attainable to develop a complete eco-friendly line, from clear shampoo that is secure for color-treated locks to hair cream that dramatically moisturizes hair.
Hemisqualane is already utilized by manufacturers world wide and is obtainable via Amyris’ three way partnership in sustainable beauty elements, Aprinnova. Get in contact with Aprinnova to study extra about Hemisqualane and request a pattern at the moment.
Amyris Inc. revealed this content material on 20 October 2021 and is solely accountable for the data contained therein. Distributed by Public, unedited and unaltered, on 20 October 2021 20:32:25 UTC.