Vedix, the world’s first and largest custom-made Ayurvedic magnificence model, which is thought to design personalised hair and skincare merchandise, has introduced on board Balika Vadhu Avika Gor to launch a digital marketing campaign for selling its haircare range.
Avika, very similar to Vedix, stepped into the trade on the younger age of seven years and received a billion hearts in India, with the way in which she stated Jagya and Dadi Sa. She has wowed her followers and viewers along with her appearing chops in Sasural Simar Ka.
The laborious work that the movie and tv trade demand, lengthy hours, continuous capturing schedules, in the end impacted her hair progress. She seen her hair turning tough with the usage of harsh chemical substances that led to hair fall issues.
Enter Vedix, which designed a custom-made hair care regime for Avika, who had to reply a number of easy questions. Vedix makes use of AI and knowledge science to present real-time evaluation of a person’s dosha profile and inform them in regards to the Vikruti or imbalances within the physique which want fine-tuning.
Vedix provides one hundred pc Ayurvedic natural pure merchandise made utilizing no dangerous chemical substances, or SLA or parabens. They don’t check on any animals. Its use of Ayurvedic herbs similar to Bhringaraja, Brahmi, Amlaki, Yashtimadhu, Datura, and plenty of others play an essential position in arresting hair fall and dandruff and selling wholesome hair progress. The model additionally has a market-dominating presence within the skincare phase with customization of merchandise forming Vedix’s DNA. Vedix makes use of a 7-10 days suggestions loop over e mail and WhatsApp to additional finetune the custom-made regime.
It has not too long ago launched a collection of specialised SKUs of Ayurvedic toners, face masks and face oil on marketplaces like Amazon, Myntra, Purplle, Flipkart, and Tata Cliq. It is at present celebrating a month-long certainly one of its form Vedix Ayurvedic Soundarya Festival with deep reductions, new launches, festive present packs, and flash gross sales. Jatin Gujrati, Business Head Vedix, says, “Work stress, lengthy working hours depart all of us with virtually no time to look after our hair and pores and skin. Vedix was born to assist our upwardly cell clients to arrest their hair and pores and skin issues with out worrying about unwanted effects which are sometimes brought on by the repeated use of chemical-based cosmetics. With Vedix, we’re bringing, trueness of 5,000 years previous Ayurveda in a up to date type. Ayurveda teaches us to customise as per particular person wants. We have efficiently helped lakhs of shoppers to break the fixed trial and error cycle by offering them excessive efficacy merchandise that work.”
Vedix not too long ago launched Gandusha/ Kavala oil pulling oil oral detox and an all-new males’s skincare range additional deepening its focus throughout 3 main classes – hair, face, and oral market phase. The model has emerged as the biggest Ayurveda magnificence model in India with an ARR of Rs 160 crore. The firm goals to contact Rs 500 crore in revenues within the subsequent 2 years.