Abu Dhabi corporate heavyweight IHC strikes a merger in the beauty business with Tips & Toes owner

The Tips & Toes model operates 35 areas in the UAE and Saudi Arabia. (Picture used for illustrative functions solely.)
Image Credit: Pexels

Dubai: There is a new alliance in the UAE’s beauty business – and IHC has a function in it. The Abu Dhabi headquartered holding firm – recognized extra for its pursuits in actual property and hospitality – has aligned with the Ben Suhail Group, which owns the UAE’s beauty and spa model Tips & Toes.

This will probably be performed by the IHC subsidiary Multiply Group, which owns manufacturers reminiscent of Bedashing. The merger creates the ‘Omorfia Group’, with 51 per cent held by MG Wellness Holding, a subsidiary of Multiply Group, and 49 per cent with one other shareholder.

Multiple beauty manufacturers, salons

Omorfia will personal and management client and B2B manufacturers, together with Tips & Toes, Bedashing, Jazz Lounge Spa and Ben Suhail Distribution. The strategic partnership will see all the present salons and spas retain their particular person model id and proceed operations and providers as normal.

“The merger of business operations permits each manufacturers to streamline their processes and speed up progress in the beauty and grooming sector, with the group equally targeted on rising its stronghold in the high-end beauty product distribution market inside the area,” stated Syed Basar Shueb, CEO and Managing Director of IHC. (Shueb can be a board member at IHC.)

“Through this transaction, IHC will be capable of develop and create synergies between a few of the UAE’s most well-known beauty manufacturers, whereas retaining the areas, choices and distinctive high quality of service which have made them so widespread.”

Tips & Toes operates 35 branches in six cities of the UAE and Saudi Arabia, whereas Bedashing has 21 branches in the UAE.

Beauty portfolio at Ben Suhail Group

The privately-owned Group launched Tips & Toes in 2004. The beauty salon and spa operator now has 35 areas in the UAE and Saudi Arabia. Jazz Lounge Spa is conceived as the ‘gentleman’s final vacation spot’ for grooming and rejuvenation, and can launch its tenth department regionally by the finish of the yr. Ben Suhail Distribution is a beauty distribution firm that focuses on supplying area of interest nail, skincare, and haircare manufacturers by its subsidiary Creative Beauty Source.


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