D2C Ayurvedic magnificence model Vedix has onboarded Kunal Kapoor for its new digital advertising marketing campaign to promote its hair care vary of merchandise.
This is Vedix’s first Bollywood collaboration and thru this, the model goals to improve its attain amongst extra male customers. The marketing campaign shall be promoted throughout digital platforms.
Vedix has established itself because the market chief within the premium magnificence section for all genders. Started 3 years in the past, Vedix at present companies shut to one lakh new clients each month with a repeat ratio of 65% which is double the trade common.
Vedix has very just lately launched its product vary on high marketplaces like Amazon, Flipkart, Purplle, Myntra, and Tata Cliq. The model has a run price of Rs 160 crore and goals to clock income price of Rs 500 crore by 2025.
Jatin Gujrati, Business Head, Vedix, mentioned, “Every particular person desires to look good and really feel assured about their hair. Balding is a standard phenomenon, particularly amongst males. But richly crafted ayurveda options which can be personalized for each buyer may also help them handle hair loss and in addition generate new hair development. We are excited to start this partnership with Kunal Kapoor who’s assured in his pores and skin and lights up screens each time he comes on. Vedix too brings the identical impact on its clients. Vedix believes we’re the true inheritors of the 5000-year-old tried and examined Ancient Indian Heritage of Ayurveda and convey it to our clients in India and globally in a Modern Avatar.”
Vedix can be engaged on an thrilling new vary to hit the digital cabinets this month. The model shall be rolling out a whole vary of focussed males’s specialised and customised face cleansers, moisturizers, face cream, face lotion, face gel, face serum, face toner, and shampoo. Vedix has already gone reside with a brand new unisex vary of face oil, face masks, and physique scrub on high marketplaces.
https://www.indianretailer.com/information/vedix-onboards-kunal-kapoor-to-promote-haircare-range.n11615/
