Blow drying your hair is one thing many people do on a common foundation, and on the floor seems to be a comparatively simple job. All you need to do is blast scorching air at your hair till it’s dry. However, in actuality, creating a model you’re pleased with can typically be fiddly and sophisticated. While top-of-the-line hair dryers can pace up drying occasions, and even guarantee your locks are shiny, choosing the proper attachment and utilizing it correctly to create a salon-worthy model with out damaging your hair can seem to be an unachievable feat generally. Shark hopes to route an finish to this with the Style iQ hair dryer. Yes, you heard that proper, Shark – a model recognized for producing a number of the greatest vacuum cleaners, has entered the haircare market. The Shark Style iQ, which is often called the Shark HyperAIR within the US, comes with two attachments, together with a diffuser that has extendable prongs, which suggests the roots in addition to the ends of curly hair may be dried rapidly, whereas nonetheless boosting the quantity – not one thing conventional diffusers can do. It is priced at $229.99 / £229.99 (about AU$400) and is out there to pre-order now. Reducing warmth damageAlmost half of all American girls wash and blow dry their hair each single day, in response to analysis by magnificence retailer Lookfantastic. However, as soon as keratin – the protein that your hair is constituted of – is heated previous 160C, it’ll grow to be broken. This not solely causes the hair to interrupt extra simply, nevertheless it makes it tougher to model. The extra you blow-dry your hair, the extra warmth injury you’re subjecting your locks to. Traditional diffusers contribute closely to warmth injury when drying curly hair as a result of the quick prongs imply warmth is targeting the ends fairly than being unfold throughout the size of the hair shaft. The Style iQ diffuser has a built-in lever that may prolong or retract the prongs so these with longer hair don’t discover the warmth is solely being projected on the ends of their hair. It’s not simply the extendable prongs on the diffuser which are a game-changer. When any of Shark’s attachments are linked to the hair dryer, they may mechanically regulate the temperature and air movement settings required for creating that kind of favor. For instance, when utilizing the diffuser, the pace is mechanically lowered to the bottom setting to make sure the curl sample of the hair isn’t disrupted by the airflow. Similarly, when taming thick tresses into a modern easy model with the concentrator nozzle, the hair dryer will change to the very best temperature to make sure the warmth can penetrate the strands of hair. (Image credit score: Shark)Doing a DysonWhile Shark getting into the hair care market may appear odd, it is not the primary model that reduce its tooth on the ground cleansing market to show its consideration to hair care. Dyson did simply this in 2016 when the model launched its Supersonic hair dryer. At the time, James Dyson mentioned the model needed to create a hair dryer that was quieter, lighter, and crucially brought about much less warmth injury to hair than these already available on the market. While Shark hasn’t confirmed lowering warmth injury was additionally its motivation, or a minimum of a number of the cause for creating the Style IQ, the truth that it’ll mechanically regulate the temperature relying on the attachment used actually signifies it is one thing the corporate was contemplating. We’re impressed that each manufacturers are specializing in this truth, as as to whether you dry your hair daily or simply a couple of occasions a week, any method that warmth injury may be minimized is actually a bonus. However, at $229.99 / £229.99 (about AU$400) the Shark Style iQ is nonetheless an costly haircare equipment. While manufacturers corresponding to Remington do supply extra inexpensive hair dryers that defend in opposition to warmth injury, they’ve but to achieve the sub $100 / £100 / AU$150 mark. We’d like some extra inexpensive hair care names to choose up this gauntlet, guaranteeing lowering warmth injury is one thing everybody can take pleasure in.