Molton Brown has launched its new Botanical Hair Care Collection in travel retail.
The vary, which options three shampoos, three conditioners and a hair masks, debuted at key UK places together with Gatwick, Heathrow and Luton Airport.
Inspired by the model’s basis in London 50 years in the past, this new assortment combines previous and current to construct on the artisan beliefs of Molton Brown’s founders.
Each product contains a sustainably-sourced herb, together with contemporary nettle, camomile, fennel and coriander. In-keeping with the model’s perfect of “acutely aware care for the surroundings”, the components have been grown utilizing hydrophonic methods and LED expertise in previously deserted London underground tunnels.
In a callback to Molton Brown’s authentic collections, the Botanical Hair Care vary is introduced in apothecary-style brown packaging, made out of recyclable, 100% post-consumer recycled plastic.
Molton Brown Associate Director Global Travel Retail Rosie Cook stated: “We are delighted to be celebrating our heritage with the brand new Botanical Hair Care Collection, which additionally represents the most recent step on our sustainability journey.
“Molton Brown’s founders rejected the chemical formulation of the time and put English herbs on the coronary heart of their creations. They championed a person first ethos which focuses on pure magnificence and hairstyles.
“Today we nonetheless keep true to their key beliefs and this new assortment delivers luxurious salon-quality haircare, imbued with our acutely aware care for the surroundings, to encourage travelling consumers within the UK who’re displaying an elevated need for well being and wellness merchandise in addition to sustainability following the pandemic.”