British perfume home Molton Brown has launched a sustainable Botanical Hair Care Collection to mark its fiftieth anniversary this 12 months.
The hair care line was launched at World Duty Free shops in London Gatwick North & South Terminals, Luton Airport and London Heathrow Terminals 1, 2, 3 and 5 in August.
Inspired by the pure hair care heritage of Molton Brown’s Mayfair salon within the Nineteen Seventies, the gathering combines sustainable substances with revolutionary expertise to offer eco-pleasant, salon-high quality hair care merchandise.
Molton Brown Global Travel Retail Associate Director Rosie Cook mentioned: “We are delighted to be celebrating our heritage with the brand new Botanical Hair Care Collection, which additionally represents the most recent step on our sustainability journey.
“Molton Brown’s founders rejected the chemical formulation of the time and put English herbs on the coronary heart of their creations. They championed a person first ethos which focuses on pure magnificence and hairstyles.”
The Botanical Hair Care Collection contains the Volumising Shampoo with Nettle, Volumising Conditioner with Nettle, Hydrating Shampoo with Camomile, Hydrating Conditioner with Camomile, Repairing Shampoo with Fennel, Repairing Conditioner with Fennel, Intense Repairing Hair Mask with Fennel and Balancing Shampoo with Coriander.
Each product within the vary is centred round a sustainably-sourced herb reminiscent of nettle, camomile, fennel and coriander. All the herbs had been grown in as soon as-deserted underground tunnels utilizing hydroponic programs and LED expertise, as an homage to Molton Brown’s London heritage. A hydroponic system implies that herbs are grown 12 months-spherical in a managed, pesticide-free setting which is unaffected by the climate. It additionally makes use of -70% much less water than a conventional farm and retains all vitamins in a closed-loop system.
The assortment additionally takes inspiration from Molton Brown’s authentic apothecary-impressed packaging and contains a darkish brown bottle with detailed illustrations of every herb. The packaging is created from 100% put up-client recycled plastic and will also be recycled.
Cook added, “Today we nonetheless keep true to their key beliefs and this new assortment delivers luxurious salon-high quality haircare, imbued with our acutely aware take care of the setting, to encourage travelling customers within the UK who’re displaying an elevated want for well being and wellness merchandise in addition to sustainability following the pandemic.”
Nettle, chamomile, fennel and coriander are the 4 key herbs in Molton Brown’s Botanical Hair Care Collection. The herbs had been grown with hydroponic programs in London’s underground tunnels.
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