L’Occitane expands omnichannel strategy with new social selling platform

The French magnificence model faucets into social selling with the launch of MyL’Occitane within the United States, a new platform to recruit ambassadors and assist them to begin their very own entrepreneurial journey, a primary within the L’Occitane en Provence’s historical past.
Dubbed MyL’Occitane, the new platform is offered as a “pure extension of the model’s mission to reconnect individuals to the unbelievable energy of nature via genuine magnificence & wellbeing experiences.”
The platform presents a big selection of skincare, bodycare and haircare merchandise, and premium reward units, with an emphasis on sustainable packaging and refills.
Anyone can enroll as a “L’Occi Consultant” on www.myloccitane.com. Once they be part of, the new ambassadors might be supplied with “all of the instruments and trainings vital”, comparable to a private web site hyperlink, entry to a full suite of tech-based enterprise administration instruments, product samples, digital enterprise onboarding, and ongoing assist. A cost of USD 49 is required to affix this system.
“We are constructing our crew of new L’Occi Consultants by offering magnificence fans across the nation, together with our proficient previous retail retailer staff, the chance to affix us on this thrilling journey,” mentioned Yann Tanini, Managing Director North America at L’Occitane. “With MyL’Occitane, we’re leveraging each the high-touch energy of passionate magnificence entrepreneurs and the connecting energy of expertise to construct sustainable one-on-one relationships with new clients who we’re not at the moment connecting with via our present channels.”


Recommended For You

About the Author: Jessica