Yas queen! Queer Eye’s Jonathan Van Ness (aka JVN) unveiled a haircare line, and it’s already out there so as to add to your digital Sephora buying cart. Launched on Tuesday, August 31, the eponymous assortment contains ten merchandise to assist everybody obtain wholesome, hydrated, and — because the star places it — “completely satisfied” hair.
“If you’ve seen my hair recently, simply comprehend it’s all JVN,” the Over the Top writer captioned an Instagram picture of the colorfully packaged assortment. Van Ness isn’t mendacity — the TV star’s signature lengthy bob has appeared further shiny and luscious recently. According to the skilled, the magic’s within the method.
“With an unimaginable crew of haircare innovators and scientists, we put these formulation along with a lot ardour and a spotlight to element,” Van Ness wrote within the caption of an Instagram put up. Together, the crew determined to energy the formulation with an ingredient referred to as hemisqualane. Per the model, the silicone different “penetrates the hair shaft to supply weightless nourishment, cut back frizz and protect shade.” It additionally “additionally provides softness, slip, shine and bounce.”
JVNThe JVN assortment is organized into 4 product classes that go as follows: The Nurture Collection (for hair that wants moisture), The Embody Collection (for hair that wants quantity), The Undamage Collection (for hair that’s wants strengthening), and The Complete Collection (remedy and styling merchandise that work for all hair varieties).
The model’s tagline is “come as you might be,” which is a succinct method of describing Van Ness’s mission. “I actually needed to empower individuals to rejoice how they appeared in no matter method that felt finest to them,” the hair skilled mentioned in an interview with Allure. “If that signifies that you simply need to air dry and are barely going to brush by way of your hair, then that’s your reality. Whether you might be spending 35 seconds or an hour and 35 minutes, I need everybody to really feel stunning and really feel entitled to no matter their model of magnificence is.”
If you’re one of many uncommon few who’s unfamiliar with Van Ness, they rose to fame because the grooming skilled on the Netflix reboot of Queer Eye, which premiered in 2018. On the present, the Illinois native’s position is to assist individuals feel and look their finest. Beyond the sequence, he has a podcast referred to as Getting Curious with Jonathan Van Ness, which he launched previous to becoming a member of the present in 2015.
Keep scrolling for an up-close look at the complete JVN hair care assortment, out there to buy on-line now and in Sephora shops beginning September 17.