Jennifer Aniston Launches Haircare Brand LolaVie

Photo Credit: Courtesy of LolaVie / Emma Summerton
We’re not fairly sick of superstar magnificence strains, and fortunately so — at present marks the launch of the following large superstar magnificence model, this time, from America’s Sweetheart, Jennifer Aniston. Unlike The Other Jennifer‘s magnificence model, LolaVie is a haircare model made up of plant-based, naturally-derived components, formulated with out parabens, silicones, sulphates, phthalates, and gluten.
Aniston first hinted on the launch of LolaVie on Instagram final week with the cryptic caption “Something’s coming,” and the model announcement got here on the LolaVie Instagram, studying “This mission has been within the works for a very long time and I’m so excited to lastly be capable to introduce it to you.” Unlike different celebrities leaping into the sweetness world, Aniston has historical past right here. She beforehand co-owned haircare model Living Proof earlier than it was acquired by Unilever in 2016, and not too long ago turned Chief Creative Officer for Vital Proteins in 2020 — to not point out her historical past as an envoy for Aveeno and smartwater.
If the title “LolaVie” sounds acquainted to you, it’s doubtless as a result of Aniston is being a little bit of a Lizzie McGuire Outfit Repeater. Back in 2010, the actress created Jennifer Aniston Fragrance, which was initially named, you guessed it — LolaVie. The title itself has private which means to Aniston, however she’s by no means revealed what it means. In an interview with Los Angeles Times, she defined “It’s a protracted story and actually it’s too private to inform. But it has particular significance.”
LolaVie’s first launch is one product, a Glossing Detangler, a light-weight, multi-use hairspray — it may be used as a detangler, hairspray, or warmth protectant and is filled with components you recognise like chia and bamboo. The model is certain to emphasize that there are numerous, many extra merchandise on the way in which, so don’t panic.

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