This month, Jennifer Aniston launches a cruelty-free, vegan haircare model. The actress, producer, and entrepreneur has been engaged on the model—LolaVie—and its merchandise for the previous 5 years, and has remained devoted to being part of the event course of from begin to end. All LolaVie merchandise are additionally free from parabens, silicones, sulfates, phthalates, and gluten.
LolaVie’s Glossing Detangler
LolaVie’s Glossing Detangler is the primary product to debut, which contains a 99% naturally derived detangling formulation, a vegan thermal defend, lemon extract, vegetable ceramides, and chia seeds for shine and safety. The Glossing Detangler retails for $25 on the model’s web site, and has been dubbed “the Swiss Army Knife” of hair merchandise by Aniston as it really works as each a warmth protector and shine enhancer.
Sustainability within the Beauty Industry
In addition to containing a vegan and cruelty-free formulation, LolaVie additionally makes use of bamboo essence as an alternative of water in all of their merchandise, which works as a sustainable water resolution. The merchandise are additionally bottled in 100% recyclable packaging.
With the launch of LolaVie, Aniston joins the group of celebrities which are making a constructive influence on sustainability within the magnificence trade. In May 2019, Kylie Jenner launched Kylie Skin, a model that’s 100% cruelty-free, vegan, gluten-free, paraben-free, sulfate-free, and is appropriate for all pores and skin varieties.
Just final week, hair stylist and actuality TV star Jonathan Van Ness launched his new vegan and cruelty-free haircare line—JVN Hair—which is on the market now at Sephora. On the heels of Van Ness’s launch, Australian rapper Iggy Azalea launched Totally Plastic, a cruelty-free make-up line.
LolaVie’s Glossing Detangler is now accessible on the model’s web site, lolavie.com. You may also take a look at the newest product launches on their Instagram web page, @lolavie.