You is probably not accustomed to the time period ‘magnetic misting’, however Paul Peros, former CEO of magnificence model FOREO, is on a mission to vary that together with his newest magnificence tech endeavor, RÉDUIT. Founded in Neuchâtel, Switzerland and launched in 2019, the model has got down to reply a few of the magnificence trade’s largest points—ineffective software and pointless elements utilized in formulations.
Courtesy of RÉDUIT
“While the model is new, our work on enhanced supply applied sciences spans twenty years. Our analysis and growth course of has been 20 years within the making and contains turning drug supply applied sciences, historically utilized by the world’s prime pharma corporations (GSK, Pfizer, J&J and many others.), to assist with on a regular basis medical points into on a regular basis, shopper pores and skin and hair merchandise,” explains Peros. After main Swedish model FOREO to its world success, Peros wished to proceed to push the boundaries even additional on this house. “With my background in physics and my zeal for innovation, I desired to create a model that integrates each science and nature—quantum magnificence, if you’ll. This is what’s on the core of our ideas at RÉDUIT Precision magnificence.”
RÉDUIT’s Magnetic Misting, a proprietary enhanced supply technique pushes the energetic elements within the model’s Skinpods and Hairpods past the pure limitations in our pores and skin and hair in order that the merchandise are simpler. “Magnetic Misting makes use of diamagnetism in water and different natural compounds to enhance skincare and haircare therapy supply by rising absorption. Our units include a small, non-invasive magnet that helps push the therapy formulations, that embody water, deeper into the pores and skin, breaking by the preliminary protecting barrier,” Peros tells me.
RÉDUIT incorporates ultrasonic diffusion expertise that manipulates the formulation within the pods to turn out to be negatively charged making them lighter than air.
“The formulation is damaged down right into a soothing micro-mist that’s simply dispersed into the air. This expertise permits micro-mist supply that accommodates 50x smaller droplets than conventional spray merchandise serving to our remedies cowl extra of the uncovered space of the pores and skin or hair,” Peros continues. “This additionally makes it simpler for our proprietary Magnetic Misting expertise to control the particles, making them pull nearer collectively forming a tremendous movie, after which pushing the remedies deeper into the layers of the pores and skin. The mixed results of these proprietary applied sciences is the vastly enhanced effectiveness of product advantages.”
The model can be altering the way in which people apply magnificence merchandise to the hair and pores and skin. “Our touchless approach to ship skincare was one other resolution RÉDUIT delivered to the desk in COVID instances. We additionally perceive that on this new regular, customers’ behaviors will proceed to evolve and we’re dedicated to staying forward of the curve, reinventing magnificence tech for the higher,” Peros tells me. The model’s mom firm, Wellfully’s analysis and growth pores and skin laboratory in Perth, Australia carried out analysis on the hydrating results of RÉDUIT Skinpods, they discovered that RÉDUIT’s small however mighty strategy to topical supply outperforms conventional skincare that’s utilized with fingertips by offering as much as 31% superior hydration.
Courtesy of RÉDUIT
Peros goes on to elucidate that the analysis additionally concluded that RÉDUIT’s supply system gives 25% hydration efficiency in comparison with making use of 10 X extra quantities of conventional topicals utilizing your fingers. “This GCP (Good Clinical Practices) compliant trial in contrast the applying of RÉDUIT product to the pores and skin, which is achieved utilizing RÉDUIT’s patented enhanced supply expertise, with the usual handbook pores and skin software of a standard high-end moisturizer which is delivered utilizing your fingers. The conventional high-end moisturizer required 10 instances the amount utilized with RÉDUIT’s sustainable Skinpods. In reality, if the product surplus remaining on the fingers throughout and after software of the standard high-end moisturizer is counted, the amount quantity then jumps to 15-20 instances.”
The good pod formulations are tailor-made to fulfill particular magnificence issues. The revolutionary supply system eliminates the necessity for a lot of secondary elements in product formulations — reminiscent of thickeners and emulsifiers. By using high-quality and extremely concentrated energetic elements, the corporate has considerably lowered the usage of pointless fillers of their remedies. “This in flip means no allergic reactions, no residue, no clogging pores, higher hydration vs 10 instances a much bigger a dose of conventional moisture emulsion*, much less chemical residue on the floor of the pores and skin which requires much less washing and cleaning soap to take away*, offering larger pores and skin hydration, with much less ‘weight’, which ought to all lead to larger long run pores and skin well being, and fewer adversarial pores and skin ailments*,” continues Peros.
Sustainability is on the core of the model—even the identify means to ‘scale back’ in French.
Courtesy of RÉDUIT
“We scale back packaging, amplify outcomes, scale back time, amplify efficacy, scale back steps, and amplify magnificence,” Peros tells me. “Our model ethos is to ship a superior efficiency utilizing a fraction of product utilized, we are actively aligning our testing actions to give attention to actual life purposes, related for customers and their understanding of the benefits of enhanced drug supply.” The model has additionally created a program to ship again the pods as soon as they’re performed getting used. “RÉDUIT Return & Renew is a straightforward trade-in program whereby clients can ship again 4 used skinpods and we are going to reward them with a free Smartpod for his or her efforts, whereas we deal with recycling or refurbishment of the returned pods at our amenities. In addition, because the 5ml pods are the equal of 50ml bottles of conventional skincare and 100ml bottles of conventional haircare merchandise, the RÉDUIT magnificence system is producing 20 x much less waste.”
Knowing persons are explicit in regards to the merchandise that they use on their hair and pores and skin (and rightly so), the corporate plans on launching their subsequent game-changing product idea within the upcoming months by way of Kickstarter named RÉDUIT Boost. “We know that customers use a mess of magnificence manufacturers and merchandise. We have developed a approach to have them proceed to take action however now with the advantage of our enhanced supply system,” Peros excitedly shares with me. “One easy, good gadget, which is customized to the precise wants of the buyer which considerably improves the efficiency of any and all magnificence merchandise.”
*In vivo research, Wellfully Skin Science and Innovation Laboratory: adjustments of pores and skin moisture Hydro Boost / Pearl Diffusion vs French Hydrating Moisture emulsion