The magnificence trade is a thriving area with ever-growing demand for every kind of private care merchandise. Hair care types a major a part of this trade with a number of established and rising gamers vying for consideration with their distinctive merchandise. Olaplex is one such firm that’s set to go public next week.
IPO particulars
Olaplex is scheduled to go public on Thursday, September 30. The firm will start buying and selling on NASDAQ underneath the image OLPX. It will supply 67 million shares at a worth vary of between $14 and $16. The IPO will probably be managed by a gaggle of underwriters led by Goldman Sachs and JPMorgan.
Company intro
Olaplex is a technology-driven magnificence firm that gives haircare merchandise by way of a worldwide omni-channel platform serving the skilled, specialty retail and direct-to-consumer channels. The firm’s haircare merchandise concentrate on three key makes use of – remedy, upkeep and safety.
Olaplex’s merchandise use bond constructing expertise to restore disulfide bonds in human hair which might be destroyed by way of chemical, environmental and ageing processes. Its product portfolio contains 11 complementary merchandise which might be particularly developed to present a holistic routine for hair well being.
Financials
Olaplex’s web gross sales elevated 90% to $282.3 million in 2020 in contrast to 2019. Net revenue decreased 36% year-over-year to $39.3 million, primarily due to curiosity expense on debt incurred in January 2020. Adjusted web revenue rose 30% to $131.1 million in 2020.
Net gross sales elevated 171% to $270.2 million for the six months ended June 30, 2021 in contrast to the identical interval in 2020. The firm delivered a web revenue of $94.9 million for the primary half of 2021 versus a web lack of $22.4 million within the year-ago interval.
The firm’s skilled channel, which incorporates merchandise utilized by hair stylists in-salon and merchandise bought by hair stylists to shoppers to be used at house, comprised 55% of complete web gross sales in 2020 and grew 59% from 2019 to 2020. The specialty retail channel represented 18% of web gross sales in 2020 and grew 75% YoY. The DTC channel represented 27% of web gross sales and grew 260% YoY in 2020.
Market alternative
Haircare represents a big addressable market with ample alternative for development. The world haircare market was sized at $77 billion in 2020 and it’s anticipated to develop at a compound annual charge of round 6% from 2020 to 2025.
Olaplex believes it’s nicely positioned to increase into the $633 billion magnificence and private care class. The firm believes that its product choices in classes similar to skincare, which is a $140 billion world class, will attraction to clients.
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