Freemans, the digital division retailer, right this moment (23 September 2021) introduced that it has launched a brand new and complete beauty offer to complement its growing fashion and homes ranges.
Its beauty technique focuses on cosmetics, skincare, perfume, and haircare, providing prospects 1000s of traces accessible on subsequent day supply. Recently recruiting established ex-Debenham’s purchaser, Michelle Fox to propel this technique ahead.
The new offer will embody some of the UK’s best-loved, rising and premium beauty manufacturers – together with Elizabeth Arden, Moschino, SVR, Pur Cosmetics, Revlon and James Read. The Freemans.com Beauty offer will proceed to evolve and develop at tempo all through AW21 and SS22.
At the identical time, Freemans additionally introduced its newly launched ‘Beauty Call’ initiative, that encourages manufacturers – regardless of measurement – to ‘pitch’ their merchandise to the beauty crew by emailing [email protected].
Linda Quinn, chief merchandise officer, mentioned: “Beauty is one other necessary step on the journey to meet our ambition to turn into the UK’s on-line division retailer of selection.
“We are massively excited to have the option to launch and strengthen our beauty proposition at Freemans. Focused on creating an thrilling vacation spot for patrons which can be craving someplace new to store beauty.
“Freemans will give prospects entry to a implausible number of each established and rising manufacturers.”
Freeman’s beauty pedigree was strengthened even additional final yr when Richard Cristofoli joined Freemans as chief buyer officer. At Debenhams he had previously been managing director, beauty, advertising and marketing and digital. Under his tenure at Debenhams the crew launched and bought extra premium beauty than every other retailer within the UK.
“The beauty name initiative we’re launching right this moment is an easy method for manufacturers to contact the beauty crew instantly. We respect the challenges of organising a brand new model and have a variety of cost phrases which can be designed to nurture and help these rising manufacturers”, added Richard.
For manufacturers wanting to be stocked on Freemans.com merely e mail: [email protected] along with your model and contact particulars to focus on additional.