Dabur expands Vatika brand to face wash category


Dabur India on Monday introduced its entry into the face wash category with the launch of Vatika face wash. Vatika is the corporate’s haircare brand that sells a variety of shampoos and hair oil.

The product vary has been completely launched with e-commerce market Flipkart. It is available in three variants and is priced at ₹170 for 150 ml.

The transfer comes as the corporate positions Vatika as a private care brand.

“Be it hair oil or shampoo, Dabur Vatika has developed as the popular private care brand for tens of millions of shoppers through the years. With the New Vatika Face Wash, we are actually increasing the Vatika franchise to give shoppers a Soap and Paraben-free product for his or her day by day face care wants,” Rajat Mathur, Dabur India’s AGM for shopper advertising and marketing­­­­­­­­.

The launch through on-line channel comes as the corporate has been rising its share of gross sales from e-retailers. In the primary quarter of the present monetary yr, the corporate’s share of gross sales through e-commerce touched 8%.

The firm will proceed to analysis and co-create merchandise with Flipkart, particularly within the private care phase.

Dabur has all the time wager huge on e-commerce as a channel of the long run, stated Smerth Khanna, enterprise head, e-commerce, Dabur India Ltd.

“Both Dabur and Flipkart groups have labored intently to perceive the rising traits within the pure ingredient-based face wash category to give you this pure vary,” he stated.

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About the Author: Jessica