What is it and how is it protecting our oceans?

Here’s how ‘going blue’ is the brand new ‘going inexperienced’ within the magnificence business.

Do you ever take into consideration the place your empty basis bottle goes? Or your completed face serums? The unhappy fact is, these merchandise we use so religiously have a tendency to search out themselves drifting alongside the the underside of the ocean and consumed by marine animals, typically killing them. In reality, WWF reported that one dump truck filled with plastic waste enters our ocean each single minute which has a extreme impression on aquatic life and our ecosystem.

‘Blue magnificence’, coined by Jeannie Jarnot, ensures that magnificence merchandise are secure for the setting, are sustainably sourced and minimises our total carbon footprint. When the inexperienced magnificence motion first developed, it was targeted totally on ourselves – i.e. what substances we’re making use of on our pores and skin and our physique. The motion, whereas nonetheless rising, has now differentiated to blue magnificence, specializing in the implications of these substances that we apply on our pores and skin – and when washed down the drain.

With limitless numbers of cosmetics getting into our oceans in some type, whether or not it be bodily packaging or flushed into our waters, there’s a determined want for customers to be extra acutely aware when buying merchandise. Our magnificence selections inevitably do have an effect on the setting, marine life and our planetary well being. So, what is blue magnificence? What ought to we be on the lookout for when shopping for our subsequent face cream?

Your information to blue magnificence and what to look out for:

Image courtesy of Unsplash


Ingredients reminiscent of micro-plastics, silicones, teflon, and oxybenzones aren’t solely poisonous to your pores and skin, however when consumed by marine life, trigger extreme blockages of their digestive tracks and finally diminish the urge to eat, and alter feeding habits – typically inflicting marine life to die from hunger. It is necessary that the substances present in our make-up are biodegradable. 


The precise course of of making your basis, i.e the quantity of water used, how the water is disposed of and the portions of air pollution produced.


An important level. Products are sometimes composed of plastics and non-recyclable supplies that may contribute to waste discovered on the backside of the ocean. Alternative packaging is not at all times the answer, because the substances can nonetheless play an enormous function in damaging the setting. It is about decreasing our consumption and actively contributing to a greener, more healthy planet.

Brands investing in blue

Rather than greenwashing its customers, a number of of your favorite manufacturers and retailers have already turn into extra environmentally acutely aware. Perhaps think about buying from these manufacturers investing in blue subsequent time your skincare cabinet wants a prime up…

Body Shop: Recently, the model has launched refill and recycling stations in its outlets worldwide. Products embrace haircare, bathe gels and hand wash. This idea has been equally been adopted by L’Occitane, providing refillable sachets of bathe gels and shampoos as a part of its sustainability initiatives, Dior for its Sauvage males’s perfume vary, and Aesop.

Caudalie: Caudalie Milky Sun Spray, with most SPF safety, makes use of a brand new system to forestall any harm to coral reefs, however nonetheless protects your pores and skin from any free-radicals, generated by UVA and UVB rays.

Juice Beauty: Its Stem Cellular Overnight Retinol Serum is the model’s very first product that makes use of each recycled ocean and land waste plastic, which it goals to use to all of its remaining merchandise that utilise plastic bottles.

Biossance: A go-to blue magnificence model that has formulated its personal sustainable and moral squalene different, Biossance doesn’t harvest from shark liver, however as an alternative by means of biotechnology, found a option to produce this mega-moisturiser as safely and successfully because the physique does – however created from Brazilian sugarcane. The model calls this “squalane”. Other manufacturers that use squalene alternate options embrace Chantecaille’s ‘Lip Sleek’ in ‘Tango’.

Davines: Its ‘A Single Shampoo’ is the world’s first carbon-free product created from sugarcane, decreasing its carbon footprint by 48 p.c by transport weight and carbon emissions from its authentic shampoo bottle. A bonus? The bottle is additionally recyclable.

Ethique: The world’s first ever zero-waste model gives a variety of skincare and haircare magnificence bars moderately than bottles or tubes that we’re accustomed to. Besides its sustainably sourced substances, the model prides itself within the blue magnificence motion by donating 20 p.c of its earnings to environmental charities.

Tarte: The Sea Surfer Curl volumising mascara gives the whole lot a traditional mascara does, however its infused with pure substances reminiscent of vitamin E and plant waxes to carry and situation your lashes. The mascara tube is additionally recyclable.

REN Clean Skincare: Its Atlantic Kelp Range is created from ocean-collected plastic, decreasing the variety of aquatic animals from consuming these harmful supplies. Also, its pumps are recyclable, contributing to its zero-waste initiative.

ĀTHR Beauty: The first zero-waste eyeshadow palette delivers your entire favorite shades and colors, however is recyclable and created from FSC licensed paper. Even although there are not any mirrors or magnets, the elastic closures can be utilized as hair ties.

Coola: The suncare model makes use of sustainably sourced sugarcane resin plastic, packaging that is flat-packed, beauty containers which might be totally recyclable, and its glass bottles and jars created from acutely aware substances are each folks and ocean pleasant.

Hero picture courtesy of ONNE Beauty by way of Unsplash; featured courtesy of Mathilde Langevin by way of Uunsplah


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About the Author: Jessica