George Northwood’s hairstyling credentials are significantly spectacular.He has been Alexa Chung’s go-to stylist for over a decade. In reality, the easy, undone bob that’s now referred to as the “Alexa” is Northwood’s signature haircut. He’s additionally the person behind Rosie Huntington-Whiteley’s bouncy blow dry and Claudia Winkleman’s fringe.Northwood can also be the go-to hairstylist for Meghan Markle, having toured the world along with her. He was even chargeable for creating Markle’s iconic hairstyles for wedding ceremony in 2018.So, it made sense when Northwood determined to launch his very personal haircare vary earlier this yr, eponymously named Undone by George Northwood.“It’s aimed on the hair everyone desires – an easy, ‘undone’ type however we additionally wish to undo the maze of hair,” explains Northwood.Northwood’s haircare merchandise consist of 4 classes: Undirty, Undamaged, Unparched and Unpolluted. “I’ve all the time felt that a whole lot of hair manufacturers speak in a method that may be too technical and would possibly bamboozle folks,” he says. “So, we actually performed round with the language to make it tremendous easy.”And he has nailed it. Just a fast scan of the merchandise will rapidly present you which ones one is greatest suited to your hair kind. The model has additionally prolonged into styling merchandise, all of that are clearly named – Volume Spray, Wave Holding Spray and Moisturising Cream – to chop out the confusion with regards to purchasing. And once you discover a product you need, you’ll be happy to see it comes with an reasonably priced value level, too.“We needed to create one thing that was out there to everybody,” he says. “It was about producing one thing with the efficacy of a high-end model, so actually high-performing elements, and in addition accessible price-wise for everybody.”But that’s not all. All of the merchandise are utterly recyclable, together with the pumps.Since launching, Northwood says the Undirty vary has been massively common. “But the product I take advantage of essentially the most within the salon is the Hair Moisturiser – everyone loves it,” he says. “It’s a very easy product – you may put it in your hair when it’s moist or dry – and it’s been an actual hit.”Keen to attempt one thing for your self? We spherical up each hair care product within the vary.Every haircare product in Undone by George Northwood
https://www.stylist.co.uk/magnificence/hair/undone-by-george-northwood-review/555650
