Fenty Beauty is probably the most profitable celeb magnificence model, in accordance to a rating the Cosmetify magnificence platform compiled by combining firms’ newer revenues obtainable with variety of years in enterprise, in addition to variety of followers and hashtag mentions on Instagram. Cosmetify gave every of those elements a rating out of 100 earlier than taking a mean rating to assess every celeb magnificence model’s total success.
In explicit, Fenty Beauty totaled a rating of 67.15 out of 100, boosted by the mix of $570 million estimated gross sales, 10.7 million Instagram followers and 5.06 million mentions on the platform. Closely following the label, Kylie Jenner’s Kylie Cosmetics reported a rating of 67.05 out of 100, nonetheless, boasting greater than twice the affect of Fenty Beauty on Instagram thanks to greater than 25.1 million followers.
Another Kardashian additionally made the Cosmetify rating, which featured 9 girls out of the highest 10 magnificence moguls.
The prime 10 celeb magnificence manufacturers have been:
Fenty Beauty by Rihanna, rating 67.15/100
Kylie Cosmetics by Kylie Jenner, rating 67.05/100
Jeffree Star Cosmetics by Jeffree Star, rating 40.14/100
Iman Cosmetics by Iman, rating 32.90/100
Alterna Haircare by Katie Holmes, rating 31.40/100
The Honest Company by Jessica Alba, rating 30.90/100
Meaningful Beauty by Cindy Crawford, rating 27.89/100
KVD Beauty by Kat Von D, rating 27.00/100
Goop by Gwyneth (*10*), rating 24.70/100
KKW Beauty by Kim Kardashian West, rating 24.44/100