The Magical Alchemy of Creating a Fragrance

Gucci’s newest perfume, an eau de parfum titled The Alchemist’s Garden ‘1921’, celebrates a century of the Italian home. A brand new movie, created by AnOther, presents the arrival of the perfume, situating it inside The Alchemist’s Garden, Gucci’s haute perfumery line of which ‘1921’ has turn into a half. The eleventh perfume within the assortment, it continues the richly private collaboration between seminal Spanish grasp perfumer Alberto Morillas and Gucci’s inventive director Alessandro Michele.
The movie itself is directed by London-based photographer Steph Wilson and takes place over three acts, every exploring completely different fragrances within the assortment – from ‘A Song for the Rose’ and ‘The Voice of the Snake ’eaux de parfum, to acqua profumata ‘Fading Autumn’, and perfumed oil ‘Ode on Melancholy’. Accompanied by a musing voiceover – its tone reminiscent of the notes and observations you may discover in a gardener’s pocket book – the apothecary-style perfume bottles are set towards lush, layered visuals of the vegetation and botanics from which they take their scent. The result’s a heady celebration of the magical alchemy of creating a perfume.
The culminating act focuses on ‘1921’, which was created to mark Gucci’s centenary 12 months. Transporting the wearer again to Florence – the place the home was based by Guccio Gucci 100 years in the past – the Morillas-blended perfume combines the intense, honeyed scent of the Neroli flower with Limone Cedrato, a massive citrus fruit which additionally hails from the Tuscan metropolis. More floral than conventional lemon, it leaves a wealthy, lingering scent on the pores and skin. Oakmoss completes ‘1921’, lending its earthy aroma to the genderless eau de parfum.
The Alchemist’s Garden was first launched in 2019, impressed by the traditional artwork of alchemy. Each of the assorted eaux de parfum, perfumed oils and acque profumate which make up the haute perfumery line are constructed round a hero ingredient which might then be layered to create distinctive – and deeply intimate – mixtures. As with all of Morillas and Michele’s fragrances for Gucci, flowers, botanics and smells derived from the pure world come to the fore – whether or not the fascinating mix of Oud and Patchouli in ‘The Voice of the Snake’ or the candy and female Bulgarian Rose of ‘A Song for the Rose’, captured in its purest kind simply earlier than the harvest.
Watch the total movie beneath.

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