The First Fenty Fragrance Has Arrived—Here’s Everything to Know

It’s Rihanna’s world; we’re simply dwelling in it. In step with the monumental success of Fenty Beauty, the singer has introduced the launch of the model’s debut perfume, aptly named Fenty Eau de Parfum. 

Equal components vibrant, sensual, candy and spicy, the genderless perfume bottles the very essence of Rihanna. Memories from the singer’s childhood, together with areas shut to her coronary heart—Barbados, New York, Paris and Los Angeles—impressed the notes discovered inside for a scent that’s distinctly private but universally approachable. “That’s the factor I like most,” says Rihanna in a press launch. “It’s an expertise, it’s a reminiscence, encapsulated right into a perfume. One odor, you’ll always remember it.”

To create the perfume, the singer jetted off to the perfume capital of the world, Grasse, France, to work alongside world-renowned LVMH grasp perfumer Jacques Cavallier-Belletrud. After numerous hours within the backyard (she personally chosen every ingredient in its purest type) and limitless be aware combos, the pair selected the final word Rihanna-approved cocktails of magnolia and musk with tangerine, blueberry and Bulgarian rose absolute, and geranium and patchouli, a mix Cavallier-Belletrud describes as “a one-of-a-kind scent that’s all coronary heart and pure soul.”

According to the model, Rihanna was concerned in each final element of the perfume’s creation, and even had a really particular concept in thoughts for the bottle. “She needed one thing timeless, one thing brown, however with a lightweight inside,” Cavallier-Belletrud defined on a current Zoom name asserting the parfum. “I needed a wealthy shade that actually represented all genders from throughout all walks of life,” stated Rihanna. “Brown is my favourite shade. Brown is who I’m. Brown is what I come from,” she continues. “If I’m going to make a perfume that represents me, even the physique language of the bottle wants to marry that. So, I needed one thing brown, but additionally clear—so you could possibly see the liquid and the perfume you’re about to expertise.” As Cavallier-Belletrud so aptly described, the perfume is “stuffed with pleasure, optimism. It’s like music.”

Fenty Eau de Parfum ($120) will likely be out there solely at fentybeauty.com on Tuesday, August 10. 

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