TORONTO–(BUSINESS WIRE)–Today, The Bay and SPACE NK, a world chief in multi-brand status magnificence and apothecary items, introduced a strategic partnership that may rework the magnificence expertise for Canadians, via SPACE NK at The Bay. The “shop-in-shop” idea will provide an exemplary assortment of a few of the most covetable indy and premium manufacturers on thebay.com and at flagship shops in Montreal, Toronto and Vancouver. As properly, 25 Hudson’s Bay shops throughout the nation will carry a choose line of hair care merchandise from manufacturers equivalent to R+co, Virtue, Christophe Robin and Philip B. The luxurious omnichannel journey begins on-line and via the Hudson’s Bay App on August 27 and early October in taking part shops.
“This is a magnificence game-changer for the Canadian client. With a digital-first method, SPACE NK brings progressive and sought-after manufacturers to The Bay. Customers will uncover an array of skincare, make-up, haircare and life-style merchandise,” says Jo Osborne, SVP Beauty at The Bay. “This transformative partnership displays how we’re innovating and increasing our magnificence expertise, for each Canadian, at each stage of their magnificence journey.”
Noah Rosenblatt, SPACE NK’s President, North America continues, “Our potential to behave as the “curator” of a few of the world’s most desired magnificence manufacturers uniquely locations us to assist the magnificence companies of our retail companions. The Bay’s buyer profile and presence in the market make them the excellent associate to develop our division retailer enterprise in Canada.”
The Bay and SPACE NK collectively curated the expertise to span skincare, haircare, and make-up. The assortment will launch with 17 manufacturers by no means carried earlier than at The Bay, together with Sunday Riley, Aesop, Tata Harper, Chantecaille and Boy Smells, with plans to scale the partnership to incorporate extra manufacturers in the coming months. Discovery can be at the core of this expertise on thebay.com and will mirror the look and elevated really feel that SPACE NK is understood for.
With Hudson’s Bay Reward Points earned on each buy, coupled with a free reward with buy on qualifying orders of $150 or extra (earlier than taxes) whereas provides final, Canadians can profit from unique rewards once they store the SPACE NK assortment of manufacturers at The Bay.
ABOUT THE BAY AND HUDSON’S BAY
Through a digital-first, purpose-driven lens, The Bay and Hudson’s Bay assist Canadians dwell their greatest type of life. As one in every of the nation’s most iconic manufacturers, Hudson’s Bay operates 86 full-line areas and The Bay operates thebay.com that includes Marketplace — the sixth largest e-commerce enterprise in Canada. The Bay and Hudson’s Bay have established a popularity for high quality and type via an unrivalled assortment together with trend, designer, dwelling, magnificence, meals ideas and extra. The Hudson’s Bay Rewards program is ranked second in division retailer loyalty packages in Canada.
The Bay and Hudson’s Bay function underneath the HBC model portfolio. Founded in 1670, HBC is North America’s oldest firm. The signature stripes are a registered trademark of HBC.
ABOUT SPACE NK
The go-to vacation spot for worldwide magnificence discovery, SPACE NK began out as a single retailer in Covent Garden over 25 years in the past. We can now be present in 75 areas throughout the UK and Ireland, in addition to on-line at spacenk.com. In our shops and on our web site, you will see a finely-honed edit of the most progressive merchandise in the magnificence world, together with super-charged skincare, cutting-edge cosmetics, and game-changing devices.