Online demand for fine fragrance brings Amouage to the US

“The US is taken into account an vital market for ultra-luxury and our projections are that it’s going to ultimately make up a 3rd of our total enterprise,”​ says Marco Parsiegla, CEO of Amouage, in his remarks to the media this week.  “We look ahead to putting in a various staff of remarkable trade professionals that can carry our quest to create true masterpieces and share them with our discerning clientele,” ​provides Parsiegla.The firm’s growth into the US isn’t, after all, a matter of happenstance. Parsiegla joined Amouage as CEO in 2019, having labored with P&G for practically 20 years and as Executive Vice President of Luxury and CPG at Havas Group as nicely. When he joined the firm, he set a brand new enterprise development technique in movement. And digital and social media had been each key points of that technique, in accordance to an interview Parsiegla gave​.Amouage plans to develop digitally and internationally“For the previous two years,”​ explains Parsiegla, “we’ve got been engaged on a brand new technique to strengthen our digital presence, to construct scale, and to set up new connections with the subsequent era of fragrance fanatics.”​And that technique appears to be working. H1 2021 Amouage monetary outcomes present a 20% elevate as compared to the identical interval in 2019 (in addition to an over 100% elevate year-over-year.“This 12 months we’ve got turbo-charged this technique, having just lately moved into China and now the US, whereas putting in a number of structural adjustments to create the proper capabilities to fulfil international demand for our merchandise, together with a vertically built-in product creation in Muscat, Oman, that ensures no compromise on high quality,”​ says Parsiegla.Arriving in the US, the firm has opened its Amouage Americas workplace in New York City and appointed Robert Sorce Senior VP of the regional enterprise.Ecommerce continues to be a part of the fragrance home’s technique right here in the states as does standard retail. Amouage will probably be accessible at Nordstroms, Bergdorf Goodman, Neiman Marcus, Bloomingdale’s and Saks Fifth Avenue and can have fastened branded store installations at Nordstrom places in each New York and Houston, Texas.

Recommended For You

About the Author: Jessica