Jonathan Van Ness is launching his new haircare model JVN Hair.
Van Ness introduced the eponymous firm again in January, and merchandise will launch on-line through the official web site and Sephora tomorrow. According to JVN Hair, the vary will deliver Van Ness’s “distinctive mix of inclusivity, self-care, and positivity to the haircare trade so that everybody may be their most attractive self.”
The standard hairstylist, podcaster, and activist acquired an Emmy nomination for his grooming skilled position on Netflix’s acclaimed Queer Eye reboot (2018 – current). It will subsequently come as no shock to followers of the present that JVN Hair is totally sulfate and silicone-free; as a substitute utilizing sugar-derived hero ingredient hemisqualane as a pure emollient.
Leading artificial biotechnology firm Amyris labored with JVN to produce a complete of 10 merchandise spanning 4 collections: Nurture, Undamage, Embody, and Complete. According to Amyris, each is accessibly priced from $18-$28, color-safe, cruelty-free, and vegan.
“I’m so stuffed with gratitude to give you the chance to lastly share a lifetime ardour venture, JVN, and to be teaming up with Amyris on the creation of those superb merchandise. I’m exceptionally proud to say that JVN is really for everybody – it’s efficient for all hair varieties, whereas nonetheless being sustainable for our attractive earth,” says Van Ness.
JVN Hair care and sustainability
Each product additionally options aluminum or glass packaging together with recycled plastic caps and pumps, and the model has already dedicated to changing into one hundred pc plastic-free by 2025.
“We imagine everybody ought to have entry to efficient, clear, and sustainable hair care merchandise,” says John Melo, President and Chief Executive Officer of Amyris. “Haircare is the fastest-growing class in magnificence, and Jonathan’s magnificence and haircare experience, mixed together with his ardour for inclusivity and sustainability, makes him an excellent associate.”
At the beginning of the yr, Brandessence Market Research predicted that the rising world clear magnificence market may attain over $11,558 million by 2027. Customers are more and more motivated by sustainable and cruelty-free merchandise containing pure and clearly labeled components, significantly these which aren’t prohibitively costly.
JVN Hair launches on-line from the official web site and Sephora on August 31, 2021, adopted by an in-store launch to choose Sephora areas a number of weeks afterward September 17. Van Ness additionally plans to embark on the Come As You Are Tour on the finish of September to promote the brand new magnificence model.
Want to find out how to have a totally zero-waste hair care routine? Read on right here.
About the creator
Staff Writer | Bristol, United Kingdom
Liam writes about environmental and social sustainability and the safety of animals. He has a BA Hons in English Literature and Film.