When Jonathan Van Ness burst onto the scene in 2018 within the revamped “Queer Eye,” followers fell for the hairdresser’s hilarious quips and coronary heart of gold. Instead of giving people makeovers based mostly on what he finds enticing, he helped them embrace their very own distinctive appears. It makes excellent sense Van Ness would launch his personal haircare line to proceed this message. JVN haircare‘s tagline is “Come as you might be,” and consists of 4 distinctive collections. The non-binary hairstylist-turned-superstar opened up about his gender id in 2019 (he makes use of all pronouns) and continues to dwell his life in an open and inclusive manner.
Van Ness launched JVN in partnership with Amyris, the mum or dad firm additionally behind Biossance. You know the way Biossance skincare options its personal squalane derived from sustainable sugarcane? JVN (the model, not the human) additionally received into the vegan squalane motion. Haircare is infused with what the model calls “hemisqualane,” a patented sugarcane-derived ingredient. It’s there as a substitute of silicone, to shield hair coloration from fading, scale back harm, stop breakage, easy frizz and strengthen hair. And it guarantees to accomplish that with out build-up.
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According to the model, Van Ness is concerned in each facet of his haircare, from the components to the costs (they’re decrease than what we normally see from salon merchandise.) “I at all times felt there have been three essential points I used to be coping with: extra moisture, or coping with harm, or physique and quantity,” he instructed WWD. He took into consideration his inclusive method to hair whereas serving to make the merchandise. “I wished to have the opportunity to attain out to folks and demystify hair care to assist folks have fun their pure hair textures, and likewise simply take away the concept that there’s a method your hair needs to be,” he stated.
Now let’s get to the 4 collections. The Complete Collection is for all hair varieties and features a serum, an oil and an air-dry cream. The Embody Collection is for individuals who need quantity and has a shampoo and conditioner. The Nurture Collection shampoo, conditioner and moisture masks are for individuals who want hydration. Finally, the Undamage Collection shampoo and conditioner is for, properly, extra broken hair.
The complete assortment retails for $18 to $28 and launches on August 31 on Sephora.com and its personal web site, and in all Sephora places on September 17.