Jake Gyllenhaal On Starring In Prada’s New Fragrance Campaign And His Favorite Smells

Jake Gyllenhaal stars within the Prada Luna Rossa Ocean marketing campaign

Stone Bridge Creative

It all began with America’s Cup, the worldwide crusing competitors that has been round since 1851, making it one of many oldest crusing races. Italy’s Luna Rossa crusing crew was co-launched in 1997 by Patrizio Bertelli, the CEO of Prada Group, so in fact it wanted a perfume to mark the event. The first Luna Rossa scent, Prada Luna Rossa Eau de Toilette, launched in 2012, and was adopted by Carbon Eau de Toilette, Sport Eau de Toilette and Eau de Parfum. Today the newest iteration is launched, Prada Luna Rossa Ocean, with Jake Gyllenhaal fronting the marketing campaign. True to its aquatic origins, the brand new fougere, leather-based juice options prime notes of bergamot, pink pepper and armoise; center notes of iris, lavender and saffron accord; and a base of vetiver, musks and patchouli. Gyllenhaal tells us about capturing the marketing campaign and his favourite smells.

Why had been you curious about turning into the face of the brand new Prada Luna Rossa Ocean perfume? I like what Prada stands for. It is a model that represents the cross-section between nice artwork and design, assembly know-how. I’m a deep believer in the truth that nice issues are made when there’s a steadiness of the rational and the summary. I additionally beloved the strategy Prada needed to the perfume and the marketing campaign—about journey, connection to nature, and the ability of know-how to do extraordinary issues. And in fact, I beloved the truth that Johan Renck was directing the movie!
What do you want about Prada Luna Rossa Ocean? The scent is refreshing and powerful. The odor of recent bergamot feels very refined, and I like that the scent evokes a way of journey. I additionally love that the perfume is related with the thought of the ocean and venturing into the unknown and taking dangers. That is an thought I can align myself with.

Prada Luna Rossa Ocean

Courtesy of Prada

What was your favourite a part of capturing the marketing campaign? My favourite factor about capturing the marketing campaign was working with Johan Renck. He’s fantastic, and we had an ideal snicker collectively on the shoot. There’s nothing higher than working with individuals that you just respect and who even have an ideal humorousness and wish to have enjoyable when working, which we did. I additionally actually loved being on a life-size reproduction of the Luna Rossa vessel, which is an unimaginable piece of artwork and know-how. To consider a vessel that dimension within the ocean, making it journey on the speeds that it does, is spectacular.

What did you find out about perfume from working with Prada? I discovered {that a} perfume isn’t just in regards to the scent—it’s additionally about what’s created throughout it: The story of the perfume, the design of the bottle, what it evokes once you maintain it, the place it sits in your house. These parts are additionally very a lot part of the expertise and go up to now in bringing it to life. I feel with Luna Rossa Ocean, Prada has completed such lovely job of that.

Jake Gyllenhaal within the Prada Luna Rossa Ocean marketing campaign

Stone Bridge Creative

Since the scent was impressed by crusing, did it evoke any recollections for you? I’m not an professional sailor by any means, however I do love crusing and have sailed since I used to be slightly boy. I feel the thought of being out within the open ocean on a vessel just like the Luna Rossa, harnessing the ability of nature to maneuver ahead, to make progress, to enterprise to someplace new, is simply an unimaginable thought.
What are your favourite smells? I like the odor of a peeled orange and of lilacs. I additionally love the odor of the people who I like! One of my earliest scent recollections is of my godmother. She would at all times put on the identical fragrance. She was somebody I spent a variety of time with as a baby. Every time I odor that scent, even now, even on individuals I run into randomly, I’m reminded of her.
What initiatives do you will have arising subsequent? I’ve a film popping out this fall on Netflix referred to as The Guilty that’s directed by Antoine Fuqua and that my manufacturing firm, Nine Stories, additionally produced. I’ve labored very onerous on this movie for a few years and am very enthusiastic about its launch. I even have one other movie popping out within the new yr referred to as Ambulance, directed by Michael Bay.


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About the Author: Jessica