How Godrej’s Marketing Maven Kendria Strong Elevates Multicultural Haircare Brands

For advertising mogul, Kendria Strong, working with manufacturers that uplifted her spirits, her friends and her group was the final word dream. Godrej North America made that dream a actuality.Kendria Strong is the Executive Vice President and Head of Marketing and Innovation of Godrej North America the place she works with a number of the world’s main Black and Brown manufacturers reminiscent of African Pride®, Darling®, Curl Rehab®, AFROSHEEN®, Just for Me®, and extra.After spending a decade working in advertising and product improvement for multimillion-dollar textured haircare manufacturers, Kendria is aware of what really sells-out launches and energizes phrase of mouth client buzz—and it’s not mastering the advertising taste of the week. At the foundation of any profitable enterprise, it’s all about how effectively you join with the heartbeat your client and talk your understanding again to them by way of product and repair.Beauty is a key a part of a lady’s day and hair styling is usually a important a part of her id that actually influences her routine and vanity. With that in thoughts, Kendria has skilled many rewarding and equally difficult moments all through her profession as she continues to carry progressive magnificence merchandise to the mass market. Kendria reimagines and restores various manufacturers to succeed in past their potential, shifting them into worldwide spotlights as product innovators, advertising strategists and workforce builders.“What I do at Godrej is so necessary to me as a result of I’m a Black lady,” mentioned Kendra Strong Executive Vice President and Head of Marketing and Innovation of Godrej North America. “I grew up within the south with a really supportive household who taught me to hold my confidence, construct my vanity up and imagine that I can obtain something I would like in my profession and private life. My grandmother was a housekeeper and faculty trainer, my mother and her siblings had been first-generation school college students, in order that they’ve at all times championed the significance of schooling and onerous work. They paved the way in which for me to succeed, and now I’m decided to pave the way in which for others behind me. It’s unexplainable how blessed I really feel that one thing I’ve created has touched the lifetime of a lady that I don’t know.”Story continuesWithin her function, she weaves a tradition of excellence and optimistic momentum into the material of the corporate by way of managing the planning and execution of highly effective advertising, model improvement methods and innovation for key client product launches and ensuring to at all times preserve the wants of coily, curly hair girls first.“I really like working with a workforce that’s as passionate and gifted as mine throughout manufacturers,” mentioned Kendria Strong. “It’s much more rewarding to know that I’ve the accountability to create profession alternatives and assist different girls develop into their greatest skilled and private selves. I’m honored to open the door for ladies on my workforce and watch them go farther than me. The greatest problem I’ve labored by way of is studying that I can’t be every little thing for everybody. Early in my profession, it was unexplainably troublesome to create boundaries and take time for myself, however you’ll be able to’t pour from an empty cup! When I noticed that I ought to by no means “work empty” and stopped sacrificing myself for the targets of my group, I turned a extra artistic thinker, stronger chief, and a greater buddy. It’s motivating to be in contact with myself, my internal circle and my religion to replenish my very own cup, in order that method I can pour into these round me.”Godrej has skilled immense development lately due to its adherence to its core model values – “belief, be daring, create delight, personal it, be humble and present respect.” Knowing that the guts of a enterprise is its folks – each workers and customers – Godrej takes a lot pleasure in fostering an inspiring office and deeply committing to recognizing, valuing variety throughout its world groups and celebrating it Black and Brown workers and customers.By having groups comprised of various backgrounds and consultant of the ladies they serve, Godrej’s workforce permits for factors of view and insights which may have in any other case been missed. Godrej acknowledges that their customers aren’t monolithic, and believes in fostering a tradition of curiosity, openness, and selection. From this mindset they’ve realized how one can higher determine procuring tendencies and client habits which have led us to innovate really impactful merchandise. As extra corporations attempt to implement applications to enhance worker variety and satisfaction, Kendria recommends step one needs to be organizational buy-in.“The greatest option to champion that is to at all times to tie it again to your group’s aims,” mentioned Kendra Strong. “People are each firm’s greatest useful resource, so that you’ll discover success when you can element out how DE&I applications can encourage productiveness and maximize effectivity. If you’ll be able to show how these applications can and do protect and enhance the corporate’s aims in addition to improve its backside line, then it’s a no brainer. These initiatives are a lot greater than a nice-to-do for corporations – it’s essential – so I’d undoubtedly suggest making a plan that reveals how these applications are a should.”Kendria’s inspiring skilled philosophies and techniques for improve variety, fairness and inclusion applications, have contributed to her definition of success. Looking again on her profession, Kendria hopes to encourage these to start with of their skilled journey to acknowledge the facility of a powerful community of friends and mates and staying true to your self.“I’d inform my youthful self that the highest doesn’t really feel nearly as good when you don’t carry folks with you,” remarked Kendria Strong. “In the start of my profession, I used to be so centered on navigating and climbing the company ladder that I remoted myself and outpaced my mates. The journey to the highest is far sweeter once you’re surrounded by folks that you just love. Your shut circle is every little thing, and individuals who love you’re the actual treasure in life. What’s the purpose of attaining greatness when you don’t have anybody to rejoice it with. For younger Black and Brown professionals who hope to be in an government place, by no means lose sight of your self. In life, you’re going to be uncovered to completely different folks, networks, jobs, and many others. however you by no means wish to change your self to slot in since you had been born to face out. The greatest option to attain your desires is to leverage your true self and treasure the issues that make you distinctive. If you’re in a spot the place you are feeling such as you’re not valued, it won’t be the place for you. Your path in life ought to rejoice that your uniqueness, and people are the environments, social circles and jobs the place you’ll thrive.”Godrej North America is a subsidiary of the Godrej Consumer Products Limited (GCPL) division of the Godrej Group. GCPL provides premium-quality hair care merchandise at inexpensive costs to girls world wide by way of main textured haircare manufacturers together with African Pride®, Beautiful Textures®, Curl Rehab®, Elasta QP®, Motions®, MegaGrowth®, Proline®, Soft & Beautiful®, TCB® and Darling®. To study extra about Godrej North America, please go to

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