Courtesy of Wade Menendez
The international haircare market is estimated to be valued at greater than $100 billion by 2025 with regular development anticipated after that. Within this market, there are nonetheless segments that go underserved by main manufacturers. In latest years it has come to gentle that the black hair market is value over $2.5 billion in keeping with Mintel and that’s seemingly a gross underestimation given it doesn’t account for the casual sectors the place the vast majority of spend is. The greatest portion of total spend goes in direction of hair extensions. One entrepreneur who has been working within the sector since 2004 and has gone out of his strategy to create modern hair merchandise and educate a brand new technology of consultants is Wade Menendez, founding father of The W Hair Lofts.
Wade grew up in Maryland within the U.S. He grew up with an curiosity in hair as a number of of his members of the family labored within the business. “I bear in mind utilizing my Dad’s clippers or perhaps a Bic razor to try to minimize my hair,” he remembers. When he was in highschool he acquired a pair of Andis clippers as a present after which actually began instructing himself how one can minimize his hair. Despite this curiosity upon graduating from highschool he by no means had any ambitions to enter the business so labored in a number of roles from retail by to housing upkeep. After a while he knew one thing was lacking as his two passions – hair and music – had been consistently on his thoughts. At this level, he determined to enroll in barber college to hone his abilities.
After some years working as a barber his break got here, which coincidentally mixed hair and music, when he was in a position to minimize hair for hip hop artist Little Mo’ while she was on tour. He additionally was one of many major barbers on the BET Awards a number of years later so ended up chopping hair for different celebrities. Soon after in 2011, he opened his first barbershop in Maryland which was adopted by a second in 2014 as his profile constructed over time as a go-to barber for female and male hair.
Men’s Hair Units
Not resting on his laurels Wade got here throughout the idea of a ‘Men’s Hair Unit’ in 2015. A ‘Men’s Hair Unit’ is actually a method you possibly can set up hair for males who had been dropping their hair utilizing a really expert method. He made slight alterations to what already existed out there and began putting in these items. After posting a few of his installations on social media it was rapidly picked up by a major quantity of mainstream press akin to New York Post, HBO, and Vice. This led to Wade being bombarded with requests each from potential clients and different barbers who had been eager to obtain one or discover ways to do it. This took Wade on a tour from London, to Barbados, Canada, and many of the U.S. instructing individuals his particular method, bringing in important income for the entrepreneur.
Courtesy of Wade Menendez
Teaching others offline and on-line
Whilst the revenue was nice and by 2020 Wade had his third barbershop opened and was touring the world instructing individuals his method he needed to assist much more barbers study so they may set up the items. Understanding he couldn’t educate everybody himself he began a web based course that was extra accessible each financially and virtually. This has yielded even higher returns financially for Wade and throughout the Covid-19 pandemic when he couldn’t journey proved to be a incredible hedge for his enterprise.
In gentle of how lucky he was throughout Covid-19 Wade needed to switch the learnings he had gained over time by two different mediums he has all the time been enthusiastic about – music and writing. In 2019 he printed a e-book ‘The Success Factor’ the place he outlines 12 keys for all times overlaying issues from funds to character constructing and spirituality. More just lately he has revealed a expertise few individuals knew he had launched his debut single titled Love Unexplained.
Wade intends to proceed to make use of his artistic abilities to assist different people who find themselves similar to him obtain outsized success in future years and I’m certain we’ll hear extra from him in years to come back.