Google Backs Black Hair Care Company Afrocenchix, Raises $1.2M in Funding

*A Black hair care firm owned by two ladies has raised over one million {dollars} in funding that was backed by Google. 
Rachael Twumasi-Corson and Joycelyn Mate launched Afrocenchix in 2011 to cope with their hair points — particularly alopecia. As reported by Black Enterprise, “the 2 ladies constructed Afrocenchix from the bottom up, establishing themselves with their small buyer base with merchandise together with its sulfate-free shampoo and a silicone-free conditioner,” the outlet writes. 
READ MORE: New Study Confirms Hair Relaxers Can Increase Risk of Breast Cancer

We’re able to spill the large information! Today, we formally launched our partnership with @superdrug! We’ll be rolling out to extra shops throughout the nation over the following few months. Thank you for all of your help in getting us to this milestone! ☺️🧡🙏🏾
— Afrocenchix (@Afrocenchix) June 25, 2021

Here’s extra from BE:
In June, after a decade of onerous work, Afrocenchix raised $1.2 million in funding via Google’s Black Founders Fund. Additionally, Afrocenchix is the primary Black-owned haircare firm to have its merchandise offered in Whole Foods UK.
Today, Afrocenchix haircare merchandise are offered in 27 totally different international locations, together with the U.S., and 70% of its gross sales are via phrase of mouth. In addition to shampoo and conditioner, Afrocenchix has moisturizing lotions, scalp oils and merchandise to cope with dry hair and different hair issues. The web site additionally options an introductory quiz to assist clients discover the precise merchandise for what they wish to do with their hair.
The Afrocenchix weblog notes that the merchandise have made their method across the UK, USA, Canada, France, Germany, Dubai, Ghana, Nigeria, Sweden, Denmark, the Republic of Mauritius, Jamaica, Tobago, the Netherlands, India, South Africa, Kenya and Singapore.

As written on the weblog in 2017:
In 2010 Afrocenchix gained an award for ‘Ethical and Sustainable Business’ from the University of Birmingham. The judging panel have been so impressed that they provided the founders extra money in the event that they registered the enterprise formally and signed as much as a enterprise course. Neither had meant to start out a enterprise, Joycelyn was finding out Sociology and Rachael was finding out Law.
After some deliberation, the duo took the supply and Afrocenchix Ltd was born that July.
Afrocenchix has since been nominated for and gained a number of awards for the enterprise in addition to the product line, together with an award from UCL.
Learn extra concerning the merchandise by way of the clip under:

Recommended For You

About the Author: Jessica