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A Black hair care firm owned by two girls has raised over one million {dollars} in funding that was backed by Google.
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Rachael Twumasi-Corson and Joycelyn Mate launched Afrocenchix in 2011 to take care of their hair points — particularly alopecia. As reported by Black Enterprise, “the 2 girls constructed Afrocenchix from the bottom up, establishing themselves with their small buyer base with merchandise together with its sulfate-free shampoo and a silicone-free conditioner,” the outlet writes.
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Here’s extra from BE:
In June, after a decade of onerous work, Afrocenchix raised $1.2 million in funding via Google’s Black Founders Fund. Additionally, Afrocenchix is the primary Black-owned haircare firm to have its merchandise bought in Whole Foods UK.
Today, Afrocenchix haircare merchandise are bought in 27 totally different nations, together with the U.S., and 70% of its gross sales are via phrase of mouth. In addition to shampoo and conditioner, Afrocenchix has moisturizing lotions, scalp oils and merchandise to take care of dry hair and different hair issues. The web site additionally options an introductory quiz to assist clients discover the correct merchandise for what they wish to do with their hair.
The Afrocenchix weblog notes that the merchandise have made their method across the UK, USA, Canada, France, Germany, Dubai, Ghana, Nigeria, Sweden, Denmark, the Republic of Mauritius, Jamaica, Tobago, the Netherlands, India, South Africa, Kenya and Singapore.
As written on the weblog in 2017:
In 2010 Afrocenchix gained an award for ‘Ethical and Sustainable Business’ from the University of Birmingham. The judging panel have been so impressed that they provided the founders more cash in the event that they registered the enterprise formally and signed as much as a enterprise course. Neither had supposed to begin a enterprise, Joycelyn was finding out Sociology and Rachael was finding out Law.
After some deliberation, the duo took the provide and Afrocenchix Ltd was born that July.
Afrocenchix has since been nominated for and gained a number of awards for the enterprise in addition to the product line, together with an award from UCL.
Learn extra in regards to the merchandise by way of the clip under:
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https://thepinkreportnews.com/2021/08/12/google-backs-black-hair-care-company-afrocenchix-raises-1-2m-in-funding/
