The COVID-19 pandemic has sprinkled a bittersweet expertise for beauty and skincare trade as gross sales have been affected as a consequence of widespread retailer closures, however the silver lining emerged from rising curiosity in beauty routines for skincare and haircare. Against this backdrop, knowledge and analytics firm GlobalInformation has ranked the top beauty influencers during the second quarter (Q2) of 2021, primarily based on their efficiency and engagement on (*20*).
GlobalInformation’s Beauty Influencer Platform, which tracks the top 200 beauty consultants and their discussions pertaining to beauty improvements, rising traits, matters and firms, ranked Charlotte Tilbury, Founder of Charlotte Tilbury Beauty Ltd, because the top beauty influencer in Q2 2021. Tilbury just isn’t solely a Makeup Artist but additionally Contributing Editor for British Vogue, and Global Ambassador for Women for Women International. She largely shares updates on skincare and make-up on (*20*).
Dave Lackie emerged as the subsequent top influencer among the many beauty consultants with an influencer rating of 88. Lackie is the Founder and Editor of Beauty Departure Magazine, a luxurious beauty digital journal. He can also be a beauty professional on Citytv’s Cityline TV present, the place he discusses about new traits and improvements on beauty. His key focus areas are luxurious make-up, skincare and fragrance.
Christine Mielke, Founder and Editor Chief of Temptalia LLC, was ranked third with an influencer rating of 63 on GlobalInformation Beauty Influencer Platform. She is a full-time beauty blogger and not too long ago teamed up with Sydney Grace beauty model, as a make-up reviewer.
“’Virtual artist’, ‘Makeup’, and ‘Skincare’ have been probably the most talked about key phrases amongst beauty influencer discussions on (*20*) during Q2 2021. The discussions revealed that make-up and beauty manufacturers have shifted to digital beauty consultations with clients as a result of pandemic, to reinforce their on-line gross sales and session expertise for beauty, make-up and skincare. By following the checklist of top beauty influencers, which incorporates not solely beauty consultants, but additionally beauty bloggers and make-up artists, one can monitor the favored and rising traits of the trade on a daily foundation for higher knowledgeable decision-making in numerous fields of beauty,” stated Smitarani Tripathy, Influencer Analyst at GlobalInformation.