Function of Beauty Acquires Atolla

NEW YORK, Aug. 4, 2021 /PRNewswire/ — Function of Beauty, the world chief in customizable hair, pores and skin, and physique care merchandise, has acquired Atolla, a personalised skincare firm with a patented at-home skincare check and a data-driven product suggestion system that helps inform tailor-made formulations and regimens over time. Both firms have been based by MIT graduates and share a typical imaginative and prescient to revolutionize magnificence by means of customization and knowledge science. The acquisition will additional Function of Beauty’s skincare providing by combining the businesses’ complementary strengths.Function of Beauty, the primary and largest customized haircare firm, not too long ago launched its personal customized skincare line, which affords clients the best diploma of customization in skincare in the marketplace with over 3 billion doable formulations. With this acquisition, Function of Beauty will have the ability to leverage Atolla’s patented pores and skin check and data-driven product suggestion system to additional enhance its providing and ship measurable outcomes to clients. Function of Beauty’s proprietary formulations and totally automated, industry-leading personalized manufacturing capabilities, mixed with Atolla’s patented skincare know-how, will yield probably the most superior customized skincare providing out there in the marketplace.”Six years in the past, we launched the primary direct-to-consumer customized magnificence merchandise with personalized haircare, which stays probably the most superior providing of personalized haircare to this point in the marketplace. With the acquisition of Atolla, Function of Beauty now has the power to supply the world’s most superior skincare system — one that’s actually customized to each single buyer by means of the mix of our groundbreaking manufacturing applied sciences and Atolla’s patented skincare system,” mentioned Function of Beauty Co-Founder and CEO, Zahir Dossa.  Function of Beauty is striving to revolutionize the wonder {industry} by making personalization the brand new norm, and that is one step additional to make that imaginative and prescient a actuality.””We’ve at all times been on a mission to vary the mass skincare mannequin,” mentioned Atolla Co-Founder and CEO Meg Maupin. “Now greater than ever, the wonder client is searching for a routine they will depend on, so we created a singular skincare system that’s each easy and powerfully efficient. With the extraordinary attain and capabilities of Function of Beauty, our patented know-how can quickly increase and we’re completely thrilled to be transferring ahead collectively.”Atolla and Function of Beauty will guarantee a easy and clear transition for all clients, with a renewed and improved customized skincare providing to launch in Q1 2022.

About Function of Beauty: Function of Beauty is the world chief in customizable magnificence, with hair, pores and skin, and physique care merchandise made for you (and solely you). Founded by a dream group of world-class MIT engineers, beauty scientists, and builders, every product is individually formulated utilizing the most recent science and know-how to assist be sure that your formulation are each bit as distinctive as you. There are actually trillions of doable formulations, and one new customized self-care ritual for you, solely.Function of Beauty was based in 2015, and after they launched in 2016, they shortly realized that the one solution to create customizable magnificence merchandise at scale was to discover a totally operational manufacturing facility that match their wants. The downside? That facility did not exist. Tasked with a seemingly unimaginable problem, they determined to do one thing slightly completely different for a brand new start-up: they went forward and constructed their very own state-of-the-art factories from the bottom up. The group created a very first-of-its-kind facility in Pennsylvania, the place all of the filling tools was designed, constructed, and coded in-house. To today, there’s nothing comparable wherever else on the earth.For extra data, go to www.functionofbeauty.comAbout Atolla: Atolla is a revolutionary skincare system based in 2018 by then MIT graduate pupil Meghan Maupin and main Dermatologist Dr. Ranella Hirsch. Atolla makes use of machine studying to create easy customized routines whereas additionally offering digital steerage to help vibrant and wholesome pores and skin. Their patented MIT-developed pores and skin evaluation identifies the precise proportion and mixture of substances for every person’s distinctive wants and creates their optimized skincare system. For extra data, go to

Media Contacts:Function of BeautyTaryn Deane / Sloane [email protected]@functionofbeauty.comAtollaKat Cooper / Mary [email protected] View authentic content material: Function of Beauty

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