Briogeo Launches a New 360-Degree Brand Campaign To Bring Their Core Mission To Life

Since the model’s inception 9 years in the past, Briogeo has garnered a myriad of rave critiques and constructive press, pioneered the status scalp care motion with their first-to-market Scalp Revival™ line, and continues to earn many awards for his or her transformative formulation—together with profitable the Allure Reader’s Choice Award 5 years in a row for his or her best-selling Don’t Despair, Repair!™ Deep Conditioning Mask, now formally an Allure Hall of Fame inductee.
“From the start, Briogeo has been rooted in an innovation-first strategy to model advertising,” says Nancy Twine, Founder and CEO of Briogeo. “We have at all times targeted on product improvement and the communication of our clear, proprietary, and actually efficient formulation.”In addition to a deep give attention to product innovation, Briogeo has at all times celebrated inclusive magnificence. They try to offer the merchandise, instruments, and sources to assist their group so each particular person—regardless of their hair kind, hair texture, background, or ethnicity—can showcase their genuine selves with confidence and thrive alongside their wholesome hair journey. These features are ingrained in Briogeo as a model and finally impressed the model title: brio is an Italian phrase that means “vibrant and vigorous,” which honors individuality and variety, whereas geo is a Latin phrase that means “of earth and nature,” which represents their naturally derived, nourishing formulation.”Briogeo was created to be a model for everybody — and we wish our numerous shopper base to really feel empowered and assured utilizing our merchandise. I’m impressed by this chance to assist each shopper really feel related to our mission as a member of the larger Briogeo group,” says Twine.Through the brand new marketing campaign, the model showcases numerous, genuine and emotionally impactful tales, every of which addresses and celebrates the distinctiveness of each particular person. Consumers will see the model’s hero launch video, in addition to extra unscripted, genuine testimonials streaming on all contact factors—every story options a private wholesome hair journey, creating a collection that is rooted in constructing confidence whereas embracing what makes every particular person distinctive. Briogeo has additionally tapped into its numerous ambassador group to create instructional hair tutorials, additional enhancing illustration all through their channels.Briogeo can be introducing a multitude of latest instructional sources and applications. Firstly, the model’s first-to-market, complimentary hair and scalp consultations: in these digital one-on-one periods, every shopper is paired with a Briogeo Healthy Hair Mentor who offers personalised hair and scalp suggestions, plus personalized product routines and how-to’s to focus on their particular wants. This program has obtained a lot constructive suggestions and recognition since its launch that Briogeo’s inside group is exploring methods to increase sources to serve its rising waitlist.For purchasers preferring to learn and be taught, Briogeo has additionally up to date and optimized their ever-growing weblog. Content now consists of video tutorials, plus instructional articles catalogued by the highest six hair issues; Briogeo recognized these classes through shopper analysis drawn from their proprietary on-line hair quiz. Additionally, each buy from now comes with a Healthy Hair Guide–a bodily, on-brand instructing device that features professional suggestions and methods from Briogeo’s founder, Nancy Twine.Briogeo has additionally refreshed their web site with an up to date homepage and new inside pages that deliver this thrilling marketing campaign to life. Consumers can learn extra in regards to the model’s founding story, their distinctive factors of distinction, ramped up sustainability efforts, and ongoing commitments to variety + inclusion. To deliver this model expertise full circle offline as properly, Briogeo has additionally redesigned their e-commerce packaging and marketing campaign photographs shall be dropped at life on-line through visible merchandising inside Sephora and Ulta.ABOUT BRIOGEO HAIR CAREBriogeo has revolutionized clear and pure hair care, providing efficient merchandise and options for each hair kind, hair texture, hair want, ethnicity, background, and particular person. All Briogeo merchandise are formulated 6-free™ (NO harsh sulfates, silicones, parabens, phthalates, synthetic dyes, and DEA) and are naturally derived with the model’s proprietary NOVA Complex®, a mix of pure oils, nutritional vitamins, and antioxidants. Launched in 2013 by entrepreneur Nancy Twine, Briogeo has grow to be one of many fastest-growing haircare manufacturers on the planet and one of many largest, impartial Black-owned manufacturers within the US. Briogeo continues to expertise momentous year-over-year gross sales development with a model mission to encourage, educate, rejoice variety, and empower each particular person’s wholesome hair journey. For extra info, go to Briogeo’s web site at[email protected]SOURCE Briogeo Hair Related Links

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