Black-Owned Beauty And Skincare Company Files Cease And Desist Over Kim Kardashian West’s Attempt To Trademark ‘SKKN’

SANTA MONICA, CALIFORNIA – NOVEMBER 10: Kim Kardashian attends the 2019 E! People’s Choice Awards at … [+] Barker Hangar on November 10, 2019 in Santa Monica, California. (Photo by Rodin Eckenroth/WireImage)


A Black-owned magnificence and skincare firm hit Kim Kardashian West with a stop and desist over her try and trademark “SKKN” for her new magnificence line.

Kardashian West’s Kimsaprincess Inc. filed to trademark “SKKN” for her upcoming line “Skkn by Kim” skincare and sweetness line. “Skkn by Kim” was reportedly slated to presumably present haircare, make-up and different merchandise that cater to magnificence. However, a Black-owned firm named SKKN+ has issued a stop and desist letter to Kardashian West’s authorized crew, claiming to have authorized rights over the title and its use.

SKKN+, which presents salon and skincare providers, is owned by 28-year-old entrepreneur and aesthetician Cydnie Lunsford, who filed the stop and desist underneath her enterprise, Beauty Concepts LLC. In the letter, Lunsford’s legal professionals are calling for Kardashian West to cease utilizing the SKKN title. In addition, Lunsford’s authorized crew said Lunsford has been utilizing the title SKKN+ since July 2017.

In an e-mail to Forbes, Lunsford highlighted the historical past go SKKN+, mentioning the corporate was established in July 2018. Lunsford stated her model SKKN+ is the results of her “deep dedication and appreciation for the physique aesthetic.”

“I’ve painstakingly constructed my profitable small enterprise with my very own sweat fairness, onerous work, and analysis. It’s clear that I established my model first,” stated Lunsford within the e-mail to Forbes. “As a younger black girl, my mission with SKKN+ is to supply high quality skincare and curated full physique experiences to boost every consumer’s self-care routine. The (+) represents a hands-on transformative aesthetic expertise that elevates the physique, thoughts, and spirit.”

Lunsford’s legal professional Erik M. Pelton questioned Kardashian’s transfer to trademark the title, saying: “It is tough to imagine that Kardashian’s crew both didn’t know in regards to the prior use of SKKN+ or knew and adopted the SKKN model title in any case to steamroll a small minority enterprise.”

“Ms. Lunsford established her enterprise in 2018 and earlier this 12 months, filed an utility (Serial No. 90608147) to guard the SKKN+ model title within the U.S. Patent and Trademark Office previous to any U.S. trademark filings by Kim Kardashian’s enterprise. We contacted her legal professionals as quickly as doable after studying in regards to the launch in search of to guard my consumer’s model, demanding that they stop plans to launch the SKKN model,” stated Pelton.

Kardashian has but to reply to the stop and desist, in response to studies.

Recommended For You

About the Author: Jessica