Willow Smith has been tapped to entrance the marketing campaign for Mugler’s newest Alien fragrance.
© Provided by Cover Media
The star, who’s the daughter of Will Smith and Jada Pinkett Smith, is headlining the imagery for the luxurious model’s brand-new Alien Goddess fragrance. Photographed by Txema Yeste, Willow is seen gazing on the digicam whereas carrying a black prime with cutout detailing in a single close-up snap. “I’m past proud to be the new face of @muglerofficial for its #NewFragrance. #AlienGoddess is a manifesto. It urges us to be wholly ourselves, to brandish what makes us distinctive with delight,” the 20-year-old captioned an Instagram publish about her new gig. “This new creation offers us the energy to seek out the very best inside ourselves, whoever we’re, as a way to accomplish extraordinary issues with a constructive affect on the world and people round us.”The Alien Goddess scent contains notes of bergamot, jasmine, and vanilla. The fragrance will debut on the Mugler web site subsequent week, earlier than happening sale at different stores later within the 12 months. And the staff at Mugler is thrilled to have Willow onboard. “A real incarnation of a new wave of femininity, at simply 20 years outdated, Willow Smith is a contemporary muse, an inspiring artist, and charismatic trend icon. She leverages her highly effective affect and distinctive vitality for the profit of causes as numerous as her achievements, with deep dedication to inclusion, altruism, and freedom of self-expression,” they commented. “Willow challenges societal requirements and gender norms and can undoubtedly be the earthly incarnation of our subsequent Mugler fragrance.”Willow follows within the footsteps of former Alien model ambassador Jourdan Dunn.