Travelling through the world of beauty with MCM’s new fragrance

Over lockdown, when geographical motion was inconceivable, one route that would nonetheless provide some escape was fragrance. Scent has at all times had the potential to move you away from the current actuality. Whether its candy nostalgia bringing you again to sure factors of your life, or that magical alchemy of scents in simply the proper mixture creating imagined worlds, fragrance can take you locations – even when only for a fleeting second.
Now, a new fragrance from MCM is right here to propel you on a new scent journey. While its monogrammed baggage has been serving to us journey in type for many years, the newest providing from the luxurious label is taking us someplace not certain by conventional limits of geography, actuality, or physicality. “Emotion is the epicentre of all journeys and locations,” says Dirk Schoenberger, MCM international inventive officer. “For MCM, a model with a robust journey heritage, we wished to conceptualise our DNA of mobility through a fragrance that captures the essence of discovery – from sentiment to scent.” 
MCM’s first ever fragrance is impressed by these emotions of wanderlust. The unisex scent options high notes of raspberry and apricot; coronary heart notes of white peony, jasmine absolute, and violet leaf; and base notes of white moss, vanilla, ambrox tremendous, and sandalwood – an artisanal composition that blends the digital and pure worlds. Further cementing the theme of journey and freedom, the eau de parfum is housed in a bottle that pays tribute to at least one of MCM’s traditional backpacks, full with a high deal with, studs, and its signature Cognac Visetos monogram.To have fun the launch of the scent, three creatives from the Dazed Beauty world have reinterpreted the idea of fragrance through their creative mediums: hair, make-up, and nails. Known for her campy glamour aesthetic and use of summary vibrant paint, make-up artist Alice Dodds creates a daring and vibrant look that takes the heat of scent’s components and turns it as much as the highest notch.    
On nails is Lauren Michelle Pires who creates dreamy, but at all times playful, work full of gentle colors, delicate gildings, and unusual shapes. For her nail appears, she pushed the boundaries of type and construction for a texturised, 3D type. Meanwhile, hairstylist Adiam Habtezion creates a whimsical hair look, vibrant and enjoyable, good for free-spirits in all places. 
Photographing the interpretations of the creatives was Dazed Beauty Community member Tom Blesch. Working over Zoom, he captured the appears in his trademark low-fi but polished, non-public weblog from the early-00s, type. Head to the gallery above to take a look at the entire sequence. 
The MCM fragrance is offered to buy right here.

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About the Author: Jessica