This experimental summer perfume smells like sunscreen
Called Sunscreen, this new summer perfume from Comme des Garçons and LA streetwear label ERL smells like a seashore celebration in a bottle
It is honest to say that Comme des Garçons perfumes are atypical. Past creations have cited as influences the odor of concrete, gasoline, and the velvet seats of a Nineteenth-century theatre. So intrigue abounds when the last word model for experimental perfumes decides to create one thing as typical as a ‘summer perfume’. Will its thought of summer perfume odor like a burning flip-flop? A snow cone deserted within the sand? Flat soda?
Sunscreen, the summer perfume
In actuality, the brand new perfume smells, as its identify suggests, like sunscreen. It additionally smells like vanilla ice cream, the ocean, and coconut water all combined collectively in a single.
That would possibly sound like a sensory overload, however there’s a cohesion to those numerous parts that makes Sunscreen work. Like most Comme des Garçons creations, it’s fascinating due to its strangeness, not despite it.
ERL x Comme des Garçons
Sunscreen has been made in collaboration with Californian trend label ERL and marks the model’s first foray into perfume. ERL is the brainchild of Eli Russell Linnetz who, earlier than he was invited to start out a clothes line by Comme des Garçons president Adrian Joffe, was greatest often called a photographer, music video director, and set designer for a few of Los Angeles’ most recognisable residents.
ERL is in some ways an homage to Linnetz’s native metropolis, and Venice Beach specifically, with an emphasis on Nineties skatewear silhouettes rendered in a technicolour palette.
Venice Beach is the principle inspiration behind Sunscreen too, making it an addition to a rising vary of perfumes impressed by the Californian coast (Louis Vuitton’s On the Beach is essentially the most notable of this style, together with Byredo’s Sundazed). It will not be even the primary California seashore perfume for Comme des Garçons, following the launch of the model’s Laguna Beach-themed collaboration with Stüssy earlier this yr.
Yet Stüssy’s Laguna Beach perfume, with its notes of moss, Atlas cedar, and white photo voltaic flowers, is a way more aquatic, floral scent in relation to ERL’s.
Sunscreen, relatively, is a gourmand perfume, a candy, potent mix of lily of the valley, heliotrope (which smells like a mixture of vanilla, almond and cinnamon) and peach, together with richer notes of musk and coconut accord. To put it one other means, Laguna Beach is the odor of tranquil days spent by the ocean, whereas Sunscreen is the seashore celebration.
It is a welcome addition to the Comme des Garçons Parfums catalogue in our opinion, a singular sort of summer perfume that efficiently walks the road between wearable and experimental. §