Salama Mohamed is a widely known social media influencer within the Middle East, typically seen in humorous movies along with her husband, Khalid Al Ameri, additionally a social media character, surrounding their household life and social subjects.In a current entrepreneurial transfer, Salama has simply launched her very personal skincare line, Peacefull, which has simply launched at Sephora.
Peacefull launched on the French multi-national retailer on June twenty first 2021 and encompasses a cleanser, toner and moisturizer as its first product choices. The South Korean-made line has not solely been a ardour mission for Salama, however one near her private journey along with her pores and skin as she suffers from vitiligo.
In an announcement, the brand new magnificence entrepreneur spoke about her journey with vitiligo and what it means to her, “I used to be recognized on the age of 5. So, as a result of my vitiligo, I’ve tremendous delicate pores and skin. I’m blessed with my vitiligo, don’t get me fallacious. It’s like my largest energy as of at present, it’s my tremendous, tremendous energy.” Mohamed went on to talk about how her delicate pores and skin precipitated her to undergo with untreatable pimples, channeling the start of her foray into the overwhelming world of skincare.
Salama Mohamed has over 1 million Instagram followers alone, and having suffered with pimples all through her twenties, it made her really feel very insecure in a social media world the place picture is a factor of significance. She advised Arab News of her fondness of Korean skincare, “I used to be not comfy in my very own pores and skin. This is why I went to hunt Korean skincare, and I swear by the Korean habits. It has modified my life and it has modified the best way I have a look at myself within the mirror after I get up and I see my pores and skin. That’s what led me into saying, ‘you already know, what? We all need to have good skincare.’ So I went to Korea, went to one of the best manufacturing unit in Korea, and created a skincare (line).”
One of the important thing elements that Salama needed to actually take into account was the local weather distinction between the Middle East and Korea, “It was difficult for the manufacturing unit, as a result of they’ve by no means executed skincare for the Middle East, by no means … So, we needed to put all of our merchandise, from the packaging to the system, in a warmth chamber for 50 levels, simply to imitate the climate of the Middle East, for 3 months,” she mentioned.Being a hijabi influencer, it was extremely vital to Salama Mohamed that each one her merchandise boasted gluten, paraben, sulfate, perfume and cruelty free substances and that she needed to create three easy merchandise that had the identical results of a ten step skincare ritual.
With her present product providing being minimal, the social media star is at present engaged on quite a few new merchandise which are below wraps in the mean time.With the understanding that extremely retouched photos could make many individuals really feel insecure about their pores and skin, or irregular, Salama has vowed to make sure that Peacefull’s magnificence campaigns stay unedited and unfiltered, as she believes that Peacefull is “a fantastic celebration of who we’re. It’s not only a skincare model the place we’re making a distinction. We’re saying it’s okay to be comfy in your individual pores and skin. I personally imagine the best type of self-love is definitely simply being at peace with your self.”