While some won’t prefer it, the distinctive methods digital actuality (VR) might help promote manufacturers and their merchandise is a crucial step in direction of that mainstream attraction that the trade covets. Because as customers proceed to develop extra manufacturers will take a look at investing within the expertise. The newest to achieve this is British magnificence model Soap & Glory which is about to launch its first VR expertise contained in the social platform Rec Room.
The model has created Soap and Glory Land, a world consisting of three areas; Sleep, Glow and Mist. Each certainly one of these rooms is expounded to Soap & Glory’s new product ranges and the way they are often helpful. With interactive content material to discover, customers can take a guided tour via a pink wonderland that includes glowing citrus groves and fondant cloudscapes.
Soap and Glory Land doesn’t cease there. Additional interactive areas like The Hub, The Shop, Beauty Bar and Selfie Room are there to encourage social engagement. In doing so customers will likely be ready to uncover branded prizes to use on-line at boots.com.
“The interactive, digital expertise exemplifies Soap & Glory’s 15-year heritage of concocting a “gloriously completely different form of luxurious magnificence for all”, exceeding trade norms and celebrating the enjoyment that magnificence can convey to the each day. To be working with Rec Room is basically thrilling and places Soap & Glory on the forefront of participating with customers on a digital stage,” stated Lynn Ritson, Global Digital Director at No7 Beauty Company in a press release.
The beauty-themed world will go dwell on Monday fifth July, freely obtainable to all Rec Room customers. Rec Room is free throughout all of its at the moment supported platforms; iOS, PlayStation 5, PlayStation 4, Xbox Series X, Xbox One, Steam, Oculus Quest, and PC VR headsets. As VRFocus reported yesterday, Rec Room assist for Android gadgets has been confirmed for Fall 2021.
Expect to see extra manufacturers akin to Soap & Glory utilise social VR platforms like Rec Room to attain new clients in interactive methods. One of Rec Room’s largest advantages is its broad platform assist and ever-expanding neighborhood who can create their very own content material. Recently launched figures report 15 million lifetime customers on the platform and over 1 million lively month-to-month VR customers.
For additional updates on manufacturers exploring VR advertising, hold studying VRFocus.
