June 28, 2021 – Because it’s a day that ends in Y, it’s time for one other celeb to announce their entrance into the wonder area, and this one has us hoping it comes with just a few superpowers, too. This time, it’s everybody’s favourite superhero Scarlett Johansson, who introduced in the present day that she, alongside entrepreneur and beauty-fashion govt, Kate Foster will make their manner into the world of magnificence with a skincare model anticipated to hit the cabinets in early 2022.
This shouldn’t be too huge of a shocker of an announcement. After all, the Tony and BAFTA winner, five-time Golden Globe nominee and two-time Academy Award nominee (plus many, many, many different issues) have been the face of cosmetics firms like L’Oréal and Dolce & Gabbana Fragrance. That mentioned, it’s type of a pure development to launch her personal entrepreneurial endeavor.
Johansson will function the Founder and Chairman of the brand new firm, and Foster is the Co-Founder and CEO. Foster is most generally known as the previous Founder and CEO of SwearBy, a digital platform centered on word-of-mouth product suggestions. The firm’s funding comes from non-public funding agency The Najafi Companies, which has backed a number of celebrity-founded manufacturers akin to Tracee Ellis Ross’s Pattern Beauty, Shay Mitchell’s Béis, and Millie Bobbi Brown’s Florence by Mills.
“I’ve been fascinated by the transformative energy of magnificence since I used to be a baby,” mentioned Johansson in a press release shared with GRAZIA USA. “My mom instilled in me a ardour for self-care from my early teenage years. Several years in the past, I took a step again from my magnificence offers with the aim of making one thing true to me. The result’s a clear, accessible method to magnificence.”
Word is out on whether or not or not this skincare line will include the identical superpowers that Black Widow has, however we’ll hold you up to date, as at all times.
