Phoenix PE firm backs Scarlett Johansson’s new skincare brand

Phoenix PE firm backs Scarlett Johansson’s new skincare brand

PHOENIX — Film star Scarlett Johansson has introduced she’s going to launch a skincare brand in early 2022, and a Phoenix funding firm helps her do it.Johansson, maybe most well-known as one of many Avengers in Disney’s Marvel franchise, will reprise the position of Natasha Romanoff within the much-delayed “Black Widow,” set to debut concurrently in theaters and on the Disney+ streaming service July 9.She will associate with magnificence and trend govt Kate Foster on the skincare line. Johannson will function founder and chairman of the new firm and Foster because the co-founder and CEO.Funding for the enterprise will likely be supplied by The Najafi Cos., a Phoenix personal funding firm that has places of work in Los Angeles and New York.The Najafi Cos. has backed manufacturers together with Tracee Ellis Ross’ Pattern Beauty, Beach House Group and Moon Oral Care. Earlier this yr, Najafi fashioned a clean test firm, also called a particular objective acquisition firm (SPAC), with former NFL star Colin Kaepernick.”It’s so uncommon to search out the best companions with the best merchandise on the proper time. With Scarlett and Kate, it turned instantly clear to us that this can be a particular alternative,” Najafi Cos. Founder and CEO Jahm Najafi mentioned in an announcement. “Scarlett has been on a mission and her degree of dedication, engagement and keenness is each inspiring and a key differentiator within the market. We are thrilled to be supporting Scarlett’s entrée into entrepreneurship and are so excited for the way forward for this firm.”Read extra of this story from the Phoenix Business Journal.

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