Radically totally different, completely disruptive: Phantom was launched in world travel retail on 1 July
Puig-owned fragrance home Paco Rabanne has revealed Phantom, a floor-breaking new masculine fragrance. The travel retail exclusive scent was created utilizing ‘Augmented Creativity’, a slicing-edge course of that leverages A.I. to reinforce human inspiration.
Phantom was launched in world travel retail on 1 July, and shall be supported by a excessive visibility omnichannel marketing campaign round key airports this summer season.
Phantom has been described as a ‘futuristic fragrant’ scent that mixes luxurious fragrance craftsmanship with new applied sciences. It opens with energising lemon high notes, creamy lavender, patchouli and vetiver coronary heart notes and closes with wooden vanilla and base notes.
Paco Rabanne has introduced collectively 4 of International Flavours and Fragrances’ (IFF) high noses: Loc Dong, Juliette Karagueuzoglou, Dominique Ropion and Anne Flipo to create the fragrance. Their purpose was to develop a scent that will increase confidence and power, utilizing Augmented Creativity know-how.
Phantom marks the primary time that Augmented Creativity — which leverages A.I., neuroscience and algorithmic instruments — has ever been utilized to perfumery. The tech allowed the quartet to pick substances that stimulated sensations and effective-tuned their doses. Phantom’s secret ingredient is stryrallyl acetate, a classic molecule within the lemon accord that enhances power.
Phantom makes use of ‘Augmented Creativity’ know-how to grasp the connection between human feelings and scent
Beyond a bottle: Phantom marks Paco Rabanne’s first linked fragrance and might be opened utilizing a cell phone
Augmented Creativity was developed as a part of IFF’s Science of Wellness Programme which mixes synthetic intelligence, shopper research and neuroscientific approaches to quantify the emotional advantages of fragrance substances. Phantom was examined on younger males, aged 18-35, to find out what feelings the scent impressed within the mind. Paco Rabanne took 45 million mind measurements and found that Phantom elicited emotions of sexiness, alertness and power.
In one other fragrance first, Phantom options Paco Rabanne’s first-ever linked fragrance bottle with contactless chip. Users can merely faucet their telephones on the robotic-formed bottle to take it off. They may also use their mobiles to find the Phantom universe and discover exclusive Paco Rabanne content material, obtain interactive filters, personalised playlists, augmented actuality video games and a lot extra. Phantom is on the market in 100ml and 150 codecs and is available in a 200ml refill bottle.
All the substances for Phantom have been ethically and sustainably-sourced. To produce Phantom, Paco Rabanne collaborated with IFF-LMR Nationals, a pioneering pure firm devoted to delivering 100% premium pure extracts with whole transparency.
The sci-fi-impressed Phantom marketing campaign movie was shot by award-successful director Antoine Bardou Jacquet and stars Slovakian mannequin David Trulik and Russian Model Kris Grikaite on an opportunity alien encounter in one other planet. It additionally options an intergalactic crew, all carrying the newest assortment from Paco Rabanne Creative Director Julien Dossena.
Step into the Paco Galaxy: The Phantom fragrance marketing campaign pays homage to the sci-fi inspirations of the model’s futuristic runway collections within the Nineteen Sixties
